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Track: Branding
Track: Content Creation
Track: Digital
Track: Mobile
Track: Non-Profit & Education
Track: Politics & Government
Track: Social Media presented by APCO Worldwide
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Sunday
, May 5
APCO Worldwide - 7th Floor Atrium
6:00pm •
Opening Party Hosted by APCO Worldwide
Monday
, May 6
Embassy of Austria
6:00pm •
Party at the Austrian Embassy
The Hamilton LIVE - Main Stage
8:00am •
Registration
8:45am •
Bringing New Audiences to Your Issue By Building Good Partnerships
9:15am •
Three Concepts for Award-Winning Video on a Grad Student Budget
9:45am •
It's Not About You: How User Experience is Redefining Marketing
10:15am •
Engaging 37 Million Members Across Every Digital Channel – A Case Study
10:45am •
Goldman Sachs Engages: A Case Study
11:15am •
Attendee Brainstorming Strategy Session
11:45am •
Lunch
12:30pm •
Competing in the Instant Era
1:00pm •
Mobilize Your Brand: Using Responsive Content Design to Excel in Mobile Marketing
1:30pm •
Revolutionary Thinking – How PBS is Reinventing Public Media
2:00pm •
Music as Community: How To Engage Fans Around The Sound of Your Brand
2:30pm •
Amplifying Your Value Proposition through Impactful Marketing Communications
The Hamilton LIVE - Upper Bar Area
9:15am •
Speaker Q&A
Tuesday
, May 7
British Embassy
6:00pm •
Closing Party at the British Embassy Hosted by Huge
Studio Theatre - Lobby Areas
8:00am •
Registration & Breakfast
11:30am •
Lunch
Studio Theatre - Mead Stage
9:30am •
Digital Marketing: Building for What’s Next
10:00am •
Advanced Sharing: Toward a Better Pairing of Data and Social
10:30am •
Applying Customer Experience and Innovation to Win the War for Talent
11:00am •
The Best Defense is a Social Offense
11:30am •
Stop Drowning in Data
12:00pm •
Customer Advocacy: Creating Meaningful Experiences that Drive Positive Conversations About Your Brand
1:30pm •
Entertaining for Good
2:00pm •
Get Them on YOUR Side. The Power of Listening.
2:30pm •
Promoting a Cause in a Sea Full of Causes
3:00pm •
Tumblr for Nerds: How the World Bank Does Data Viz
3:30pm •
Driving Fans at 200 MPH
4:00pm •
Case Study: Personalizing B2B Website Content to Create Relevance
4:30pm •
Great Brands Manage Their Greatness. The Power of Clarity.
Studio Theatre - Meetups - 1st Floor Loft
10:00am •
Government & Politics Meetup
10:30am •
Agency Meetup
11:00am •
Advertising Meetup
11:30am •
Video Marketing Meetup
12:00pm •
Public Relations Meetup
12:30pm •
Mobile Marketing Meetup
1:00pm •
SEO Meetup
Studio Theatre - Metheny Stage
8:55am •
Welcoming Remarks
9:00am •
Attendee Brainstorming Strategy Session
9:30am •
Engaging Consumers Through Experiential Social Media
10:00am •
The Good, The Bad, The Ugly
10:30am •
Re-Imagining Membership: Building Connections in a Digital Era
11:00am •
Scaling an Authentic Brand
11:30am •
Disrupting "Politely" - Applying the Lessons of Silicon Valley to the World of Government
12:00pm •
Data Is Not Your Problem - Preparing for the Impending Content Creation Tidal Wave
1:30pm •
Too Legit to Quit: The Importance of Authentic Engagement
2:00pm •
Understanding the Mobile Consumer
2:30pm •
Beneath the Surface: Uncovering the Hidden Motivators of Mobile Users
3:00pm •
Travel Marketing & Retailing
3:30pm •
Changing the Plane’s Engine Midflight
4:00pm •
Discover the Dynamic Dual Storylines of Video Marketing
4:30pm •
Facebook & The Power of Mobile
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage
1:30pm •
Empowering Employees to Serve as Social Advocates for Your Brand
2:00pm •
An Old Museum Learns New Tricks
2:30pm •
What Are You Doing Socially to Delight Your Customer?
3:00pm •
The Art (and Science) of Storytelling
3:30pm •
Forget the Dual Entree! The New Model of Attendee Engagement & Event Branding
4:00pm •
How to Become a Triple Threat as a Communciations Pro
4:30pm •
The Embassy of Poland on Social Media + Beyond
Studio Theatre - Speaker Q&A - 2nd Floor Lobby
10:00am •
Speaker Q&A
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What's Next DC
America/New York
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What's Next DC
May 5
-
7, 2013
Sunday
, May 5
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, May 6
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, May 7
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Washington, DC
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APCO Worldwide - 7th Floor Atrium
British Embassy
Embassy of Austria
Studio Theatre - Lobby Areas
Studio Theatre - Mead Stage
Studio Theatre - Meetups - 1st Floor Loft
Studio Theatre - Metheny Stage
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage
Studio Theatre - Speaker Q&A - 2nd Floor Lobby
The Hamilton LIVE - Main Stage
The Hamilton LIVE - Upper Bar Area
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Track: Branding
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Track: Digital
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Track: Non-Profit & Education
Track: Politics & Government
Track: Social Media presented by APCO Worldwide
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Green Buzz Agency
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Dates
Sunday
, May 5
Monday
, May 6
Tuesday
, May 7
Venue
APCO Worldwide - 7th Floor Atrium
British Embassy
Embassy of Austria
Studio Theatre - Lobby Areas
Studio Theatre - Mead Stage
Studio Theatre - Meetups - 1st Floor Loft
Studio Theatre - Metheny Stage
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage
Studio Theatre - Speaker Q&A - 2nd Floor Lobby
The Hamilton LIVE - Main Stage
The Hamilton LIVE - Upper Bar Area
Session Type
Brainstorming
Party
Speaker Q&A
Track: Branding
Track: Content Creation
Track: Digital
Track: Mobile
Track: Non-Profit & Education
Track: Politics & Government
Track: Social Media presented by APCO Worldwide
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