Tim leads all efforts to optimize NASCAR.com for all internal marketing/branding initiatives, external partnerships, licensing opportunities and industry services. Previously, Tim was with True Action digital agency, where he managed all of the online retail marketing for various sports leagues including the NFL, NBA and MLB and helped launch the social and mobile presence for the NFL, NHL and NASCAR online stores as group marketing director. Tim has more than twelve years of marketing experience including B2C and B2B, print, broadcast and interactive.