Adam has an impressive history of quantitative and qualitative research design, analysis, and implementation, including audience segmentation, message and materials development and testing, and program evaluation. He currently serves as the global director of Porter Novelli’s proprietary Styles program, a suite of surveys whose data inform the overall strategy for communications campaigns and program outreach across the PN Network. He is also a professional focus group moderator. He currently serves as a Professor of Markets and Audiences in the Master of Communication program at the Johns Hopkins University. 

Adam led the research efforts behind national nutrition education campaigns such as the development of MyPyramid.gov (adult and child versions), for the U.S. Department of Agriculture (USDA). He currently oversees strategic planning research for multiple clients, including the Centers for Medicare and Medicaid Services (CMS), Shire, and Disney. He has also worked with the CDC’s National Center for Immunization and Respiratory Diseases to refine target audience definition for immunization adherence