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Tired of the same techniques to reach your target audience, to get them to care about your issue? Partnerships with corporate and NGO brands provide innovative ways to help you connect with a diverse constituency. Jen Kim Field, head of partnerships at the UN Foundation, will discuss how her organization has been effective and creative in collaborating with both private and nonprofit organizations to raise awareness and funds for global issues.
Nonprofit organizations are faced with the complicating challenge of punching through marketplace clutter with their messages of hope and inspiration. Yes far too often they lack the budget needed to execute. Join us for a conversation about effective ways for nonprofits to engage the entertainment industry to amplify messages in a meaningful way that generates buzz.
Develop ways to build trusting relationships with your audiences by engaging with them directly to discover key messages, how those messages are best delivered, and who the right messengers are to deliver them.This case study of the Hillsborough County (Tampa) School District's efforts at engaging teachers and parents will highlight the impact that listening to your target audiences can have on building a better communications strategy from the ground up. It's a story of audience segmentation, message development, public opinion research and change management under challenging circumstances.
This country is inundated with charities, nonprofits and social programs trying to do the same thing — get their name out and raise enough funds to propel their mission forward. This talk is focused on how one DC-based organization molds a communications and marketing strategy that aligns with its work in the community, is low-cost, and resonates with clients, donors and funders alike. Learn from Executive Director Amy Nakamoto of DC SCORES on what it takes to make the organization's name a familiar one, a value-add for corporate partners, and unique in a city that prides itself on its large do-good community.
Although we say that storytelling is an art, it is also a science in aligning employees around talking points, statistics, social media, boilerplates, advocacy messaging and more. This session will explain how Achievement First, a non-profit network of 22 public charter schools, not only defined its narrative, but also introduced tools, resources, workshops and onboarding systems to gain buy-in from its team members and ensure they are equipped to tell one “AF story” in front of diverse stakeholders. The session will also show how Achievement First has infused storytelling into every aspect of its work, from videos to web profiles to its annual report.
In his former position as Executive Director, Marketing and Communications at The Wharton School of the University of Pennsylvania, Ira was the architect of a groundbreaking brand identity campaign to retell a 130-year old brand story for the business school with a focus on the digital age. During this session, he will discuss crucial learnings about the process of formulating a brand platform and then the execution of that platform. Answering the question, how do you bring stakeholders together to unearth the core essence of the brand to deliver differentiated and modern messaging on a new creative platform?