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Sunday, May 5
 

6:00pm

Opening Party Hosted by APCO Worldwide

APCO Worldwide will be our host for the opening reception of What's Next DC the night of May 5th. The reception will be at 700 12th Street, NW (only a block from Metro Center) in the Atrium on the 7th floor. You must use the 12th street entrance.


Sunday May 5, 2013 6:00pm - 9:00pm
APCO Worldwide - 7th Floor Atrium 700 12th Street NW Washington, DC 20005
 
Monday, May 6
 

8:00am

Registration
Monday May 6, 2013 8:00am - 8:45am
The Hamilton LIVE - Main Stage

8:45am

Bringing New Audiences to Your Issue By Building Good Partnerships

Tired of the same techniques to reach your target audience, to get them to care about your issue? Partnerships with corporate and NGO brands provide innovative ways to help you connect with a diverse constituency. Jen Kim Field, head of partnerships at the UN Foundation, will discuss how her organization has been effective and creative in collaborating with both private and nonprofit organizations to raise awareness and funds for global issues.


Speakers
avatar for Jennifer Kim Field

Jennifer Kim Field

Executive Director of Global Partnerships & Marketing, United Nations Foundation
Ms. Field is the Executive Director of Global Partnerships & Marketing and is responsible for building successful initiatives with corporations, civic organizations, foundations, and individuals to support the goals of UN Foundation program areas and campaigns such as Nothing But Nets. She is also responsible for the launch of the UN Foundation’s newest campaign, Girl Up, a “for girls, by girls” movement to empower American girls to raise... Read More →


Monday May 6, 2013 8:45am - 9:15am
The Hamilton LIVE - Main Stage

9:15am

Three Concepts for Award-Winning Video on a Grad Student Budget

We’ll walk through the steps for producing three types of corporate social videos: humor, documentary and entertainment, and share cases for each that earned industry recognition.  We’ll look at affordable ways to team with an agency or to produce by yourself on a shoestring budget, and how to navigate your idea through the approval process.  


Speakers
avatar for Tim Washer

Tim Washer

Senior Marketing Manager, Cisco Systems
Tim is a Webby-nominated producer, emcee and social media keynote speaker.  He served a vice president of IPG’s NFO Interactive division, and as head of social video for IBM where he helped to launch the Smarter Planet campaign.  Tim's credits include Letterman, Conan, SNL and The Onion Sports Network. His work has been covered by Advertising Age, ADWEEK, NPR and The New York Times.  He’s presented at SXSW, WSJ... Read More →


Monday May 6, 2013 9:15am - 9:45am
The Hamilton LIVE - Main Stage

9:15am

9:45am

It's Not About You: How User Experience is Redefining Marketing

Increasingly overwhelmed users and bigger, better data agrees on one thing: a lot of user experience is awful. 

How many clicks does it take to understand what your company actually does? How much of your messaging focuses on new products and announcements? Are your users truly getting what they need?  This is a state of emergency.  Your users need help.  

Whether it’s email, apps or websites, businesses are leaning on better user experience to survive. Successful businesses are learning what makes users tick, and putting the user first through every tool they have - language, form and function.

In 2013, businesses with websites that are written-by-committee, firehose their users with options, or don’t get straight to the point, are in for a wake-up call.

Jordan DeVries, Design Director of LookThink, will walk through what User Experience means for marketing, what mistakes businesses are making in the eyes of actual users, and how to take advantage of research and real-world results to deliver lasting impact on the web.


Speakers
avatar for Jordan DeVries

Jordan DeVries

Design Director, LookThink
Jordan DeVries has led the design and development of projects ranging from business communications and identity to fully interactive websites and e-commerce, to video, games and sound – with hundreds of projects successfully delivered over the past decade. He has worked with Fortune 500 companies, non-profit organizations, restaurants and start-ups, as a designer, programmer, producer, and animator. He’s simply trying to fulfill... Read More →


Monday May 6, 2013 9:45am - 10:15am
The Hamilton LIVE - Main Stage

10:15am

Engaging 37 Million Members Across Every Digital Channel – A Case Study

Sami Hassanyeh, Chief Digital Officer for AARP and Tim McLaughlin, CEO of Siteworx, LLC will share how AARP’s digital strategy has evolved to support their 37 million members across every digital channel. From web, to mobile to social and beyond, they’ll discuss AARP’s current digital ecosystem and where they see the biggest opportunities for further innovation from a marketing and technology perspective.


Speakers
avatar for Sami Hassanyeh

Sami Hassanyeh

Chief Digital Officer, AARP
avatar for Tim McLaughlin

Tim McLaughlin

CEO & Founder, SiteWorx
Tim McLaughlin is the CEO and Co-Founder of Siteworx, LLC, a digital agency and system integration consultancy built on the premise that design and technology can and should work seamlessly. Drawing from his diverse background in emerging technologies and interfaces, fluency in multiple programming languages and expertise across a wide range of architectures, Tim led the formation of Siteworx’ multi-disciplinary consulting approach. For... Read More →


Monday May 6, 2013 10:15am - 10:45am
The Hamilton LIVE - Main Stage

10:45am

Goldman Sachs Engages: A Case Study

Lisa Shalett is a partner at Goldman Sachs, and the global head of brand marketing and digital strategy, responsible for advertising, marketing, social media, and content creation efforts associated with the corporate brand, brand research, and the gs.com website.

In this session, Lisa discusses the importance of telling your own story through a case study from Goldman Sachs. She argues that if you don’t tell your story, others will tell it for you.


Speakers
avatar for Lisa Shalett

Lisa Shalett

Partner, Head of Brand Marketing & Digital Strategy, Goldman Sachs
Lisa Shalett is a partner at Goldman Sachs, and the Head of Brand Marketing and Digital Strategy, responsible for the firm's corporate brand, including advertising, goldmansachs.com (the firm's external website), social media, search, proprietary brand research, and marketing for recruitment and for corporate engagement programs such as 10,000 Women and 10,000 Small Businesses.    Lisa has been at Goldman Sachs 18 years, and has had a... Read More →


Monday May 6, 2013 10:45am - 11:15am
The Hamilton LIVE - Main Stage

11:15am

Attendee Brainstorming Strategy Session

Strategy Brainstorming: Attendees break into teams to tackle one another's most important strategy issues.


Monday May 6, 2013 11:15am - 11:45am
The Hamilton LIVE - Main Stage

11:45am

Lunch

Eat up and network with your fellow attendees.


Monday May 6, 2013 11:45am - 12:30pm
The Hamilton LIVE - Main Stage

12:30pm

Competing in the Instant Era

Since the birth of the modern economy, the death of once-successful companies has been a fact of life. Limited by their ability to respond to disruptive change, only a select few companies have managed to survive and remain dominant in their industries over the last 50 years. Today, the key determinant of whether any established business will survive is its ability to adapt to the changes brought on by digital.

Despite the knowledge that innovation is urgent and essential, most businesses find themselves trapped by their responsibility to uphold existing business models and make next quarter’s numbers. Marketers, who have done a good job talking about and experimenting with embracing digital technology often find that they are prevented from effecting further change by structural impediments in the organization, limited budgets and uncertain results.

In this presentation, Kate Watts, Managing Director at Huge DC, will show how marketers can overcome these challenges and create a future for their companies in the new digital economy. Watts will outline the principal changes in technology, demography, and consumer behavior that will shape marketing over the next decade, the key steps required to successfully transform any organization to succeed in digital, and how marketers can use digital to drive overall performance in the organization.


Speakers
avatar for Kate Watts

Kate Watts

Managing Director, HUGE
Kate Watts is Managing Director of Huge’s Washington, D.C., office. Previously, Watts served as Vice President, Program Management in Huge’s Brooklyn office, where she oversaw the agency’s specialist client services and project management teams. Since joining Huge in 2008, Kate has also led engagement delivery for many of the company’s largest client initiatives, playing key roles on projects for NBC's iVillage, PepsiCo... Read More →


Monday May 6, 2013 12:30pm - 1:00pm
The Hamilton LIVE - Main Stage

1:00pm

Mobilize Your Brand: Using Responsive Content Design to Excel in Mobile Marketing

Customers interact with your brand across many devices – PCs, phones, tablets and more. Successful brands have moved beyond optimizing by device or digital channel and towards a focus on responsive content that leverages all devices and channels well. Come hear trends in mobile marketing and a case study from Accenture on mobile apps and broader mobile and digital experience design.


Speakers
avatar for Katrina Klier

Katrina Klier

Managing Director Global Digital Marketing & Communications, Accenture
Katrina Klier is an accomplished digital marketer, business executive and industry speaker. She is the Managing Director of Marketing and Communications, Digital at Accenture. In this role Katrina leads Accenture’s global digital presence and engagement. Prior to joining Accenture, Katrina built and led the global digital and channel marketing organizations for Microsoft’s OEM business. An active supporter of women in technology... Read More →


Monday May 6, 2013 1:00pm - 1:30pm
The Hamilton LIVE - Main Stage

1:30pm

Revolutionary Thinking – How PBS is Reinventing Public Media

Throughout its 40-year history, PBS has been a pioneer, taking  television content to new heights, bringing audiences to the edge of the universe and back, and encouraging generations of children to imagine the vast vistas of the world around them. Now PBS is reinventing itself to meet the needs of today's digitally savvy consumers. In this presentation, Jason Seiken, SVP and GM of PBS Digital, will talk about tools that companies and teams can use to "unlock their inner revolutionary" and successfully adapt to the rapidly changing technology landscape.


Speakers
avatar for Jason Seiken

Jason Seiken

General Manager of Digital, PBS
Jason's teams have driven explosive growth in audience and revenue at the Washington Post, AOL, AOL Europe, and PBS. (Including P&Ls with revenue of more than $100 million.) | | At PBS, run three divisions: Digital, Education, Distribution (sales from SVOD, DVD, downloads, etc.) | | Transformed pbs.org into a top-20 video destination and PBSKids.org into the #1 kids video site (comScore). (9,300 percent growth in three years... Read More →


Monday May 6, 2013 1:30pm - 2:00pm
The Hamilton LIVE - Main Stage

2:00pm

Music as Community: How To Engage Fans Around The Sound of Your Brand

Today's marketer is challenged with finding new ways to build audience and provide value to brand advocates.  Learn how marketing leaders are leveraging Pandora's native advertising solutions to engage consumers around the musical essence of their brand to leave a lasting memory and emotional connection with Pandora listeners.


Speakers
avatar for Heidi Browning Pearson

Heidi Browning Pearson

Senior Vice President of Strategic Solutions, Pandora
Heidi is a digital passionista dedicated to peace, love and ROI. Her specialties include: social media, digital strategy, marketing strategy, actionable insights, ROI measurement Strategic Solutions is the marketing team that supports sales. Through the integration of research, strategy, creative and technology, the Strategic Solutions team develops immersive and measurable marketing experiences for Pandora clients across web and mobile... Read More →


Monday May 6, 2013 2:00pm - 2:30pm
The Hamilton LIVE - Main Stage

2:30pm

Amplifying Your Value Proposition through Impactful Marketing Communications

It’s a fact: Industry leaders build strong customer relationships by understanding their customers’ needs and delivering insights, resources and unique solutions to help them grow their business.  Learn from former Coca-Cola Vice President, Industry Communications, Ira Gleser how an effective B2B communications and industry engagement strategy, and well-executed integrated communications plan, can help to achieve and sustain a “valued business partner” position for your company. 


Speakers
avatar for Ira Gleser

Ira Gleser

Vice President of Industry Communications, Coca-Cola
An accomplished marketing and communications professional with extensive experience in consumer packaged goods, brand strategy and activation, and client management, along with a broad perspective gained from working in marketing management and leadership roles in the beverage, food service, hospitality, financial services and consumer durable goods industries. | | Ira has a deep understanding of how to build brands and use all elements of... Read More →


Monday May 6, 2013 2:30pm - 3:00pm
The Hamilton LIVE - Main Stage

6:00pm

Party at the Austrian Embassy

We'll have plenty of space to play at the Austrian Embassy, so we decided to fill that space with a bunch of fun stations. Alan Stein of The Body Mechanix will be giving out free massages, Shirley's Catering and Founding Farmers restaurant will be handing out Horderves & Appetizers, Red Bull (an Austrian company) will be handing out some energy, Green Buzz Agency will have a video setup, and more. The Embassy of Austria is about a five minute walk from the Van Ness metro station at 3524 International Ct NW, Washington, DC 20008.


Monday May 6, 2013 6:00pm - 9:00pm
Embassy of Austria
 
Tuesday, May 7
 

8:00am

Registration & Breakfast

Muffins, Donuts, and Coffee provided by Dunkin Donuts!


Tuesday May 7, 2013 8:00am - 8:55am
Studio Theatre - Lobby Areas

8:55am

Welcoming Remarks
Speakers
avatar for Tod Plotkin

Tod Plotkin

Principal, Green Buzz Agency
Tod Plotkin is the Principal and Founder of Green Buzz Agency. GBA specializes in high-end Corporate Video Production Services for organizations like Sears, Blackboard, and Under Armour. Prior to GBA, Tod ran the video department for the NBA Washington Wizards for four seasons. He has also worked on national broadcast projects for the Discovery Channel, the Style Network and small budget Paramount Picture Films. Each January... Read More →


Tuesday May 7, 2013 8:55am - 9:00am
Studio Theatre - Metheny Stage First Floor

9:00am

Attendee Brainstorming Strategy Session

Strategy Brainstorming: Attendees break into teams to tackle one another's most important strategy issues.


Tuesday May 7, 2013 9:00am - 9:30am
Studio Theatre - Metheny Stage First Floor

9:30am

Digital Marketing: Building for What’s Next

Learn 20 Digital Marketing Principles to prepare for the ever-changing tech world. From testing innovative concepts to building new relationships, you’ll discover the key to creating and maintaining a marketing strategy that will take your company’s success to a whole new level.


Speakers
avatar for Sonny Ganguly

Sonny Ganguly

Chief Marketing Officer, WeddingWire
Sonny leads WeddingWire's marketing strategy, customer acquisition, and business development. The WeddingWire Network was launched on May 1, 2007 and now reaches over 20 million visitors each month, while powering leading sites such as WeddingWire, Martha Stewart Weddings and Brides.com. | | WeddingWire is the nation's leading wedding technology company and leverages technology to efficiently connect wedding professionals and engaged... Read More →


Tuesday May 7, 2013 9:30am - 10:00am
Studio Theatre - Mead Stage First Floor

9:30am

Engaging Consumers Through Experiential Social Media

There are over 115 million smartphone users in the United States. 88% of those users have downloaded an application in the last 30 days and 50% of those consumers used location tags to share where they are with friends and family. However, downloading a native mobile app can cause unwanted friction with your target audience. Learn how Red Bull experimented with a geo-fenced mobile site to drive awareness of their Brooklyn's Got Wings community program and partners including the Brooklyn Nets, Modell's Sporting Goods, and NBA All-Star point guard Deron Williams. This interactive session will outline the process, technologies, and budget considerations when creating an experiential social media program focused on authentically engaging consumers both online and offline.


Speakers
avatar for Anthony Caponiti

Anthony Caponiti

Co-Founder, Activ8Social
Anthony S. Caponiti is an experienced digital marketer who combines his life-long love of music, sports, and entertainment with new media to disrupt traditional marketing strategies. | | Since founding Activ8Social in 2009, Anthony has worked collaboratively with premier brands, events, and talent to make their marketing more effectively and measurably social including United Airlines, Red Bull, Modell's Sporting Goods, AT&T National... Read More →
avatar for Steve Cobb

Steve Cobb

Partner & Co-Founder, Activ8Social
Steve and the creative agency he co-founded are at the forefront of sports marketing | and social media. | | At Activ8Social, Steve works with a talented team dedicated to helping premier | sports clients exceed their marketing goals by building and creatively leveraging | social media assets. Clients have included Red Bull, United Airlines, Washington | Redskins, Tiger Woods Foundation, Reggie Bush and Blake Griffin.


Tuesday May 7, 2013 9:30am - 10:00am
Studio Theatre - Metheny Stage First Floor

10:00am

The Good, The Bad, The Ugly

Communication case studies from big organizations like Microsoft, Cisco and McDonalds. 

R2i will be covering the following case study from Microsoft:

When a brand launches a new product or is making a major product announcement, they should be prepared with a structured and strategic approach to managing communications around the message. Whether the outbound message is positive or negative in nature, broad customer communications present an opportunity to closely monitor and respond to customer engagements before, during and after the brand announcement.

When Microsoft’s SQL Server was announcing a pricing increase, shortly after a competitor implemented the same change, they anticipated that there could be a negative reaction to the news among their customer base. SQL Server was proactive in setting up a “war room” in which r2i developed a before, during and after strategy for monitoring, managing, responding to and triaging messages using social listening and community channels.

 


Speakers
avatar for Lynn Morton

Lynn Morton

Account Director, R2integrated
Originally a non-profit innovator and one of the association world's first community managers, Lynn regularly speaks on the impact of social media and content marketing on the way that brands and organizations communicate and build relationships with their constituents.  | | Since her association days, she has made the transition to working with some of R2i’s most high profile clients on enterprise-level conversational... Read More →
avatar for Heather Oldani

Heather Oldani

Senior Director of U.S. Communications, McDonalds
As Director of Communications at McDonald’s USA, Heather Oldani is responsible for developing and executing the public relations and social strategy that will build McDonald’s brand reputation and business long-term in the United States. | | Specifically, Heather oversees a talented team of nine that crafts award-winning leadership public relations programs that build relationships with consumers and the media, drive positive brand... Read More →
avatar for Tim Washer

Tim Washer

Senior Marketing Manager, Cisco Systems
Tim is a Webby-nominated producer, emcee and social media keynote speaker.  He served a vice president of IPG’s NFO Interactive division, and as head of social video for IBM where he helped to launch the Smarter Planet campaign.  Tim's credits include Letterman, Conan, SNL and The Onion Sports Network. His work has been covered by Advertising Age, ADWEEK, NPR and The New York Times.  He’s presented at SXSW, WSJ... Read More →


Tuesday May 7, 2013 10:00am - 10:30am
Studio Theatre - Metheny Stage First Floor

10:00am

Government & Politics Meetup

Network with communication professionals from the Government and Politics arena.


Tuesday May 7, 2013 10:00am - 10:30am
Studio Theatre - Meetups - 1st Floor Loft First Floor

10:00am

Advanced Sharing: Toward a Better Pairing of Data and Social

The revolution in data isn't only about corporations finding operational efficiencies.  It's also about ordinary people understanding all the data that they create and use all the time.  And social media isn't just about billion-dollar Web sites; it's also about using our phones both to access and to share the data that we create and use.  In this session, Gadi Ben-Yehuda, the innovation and social media director at the IBM Center for the Business of Government, will discuss how we're using more nuanced tools--and refining the tools we've been using for years--to achieve the same level of sophistication in sharing online that we use for sharing in the analog world.


Speakers
avatar for Gadi Ben-Yehuda

Gadi Ben-Yehuda

Innovation & Social Media Director, IBM
Gadi Ben-Yehuda has worked on the Web since 1994, when he received an email from Maya Angelou through his first Web site. He has an MFA in poetry from American University, has taught writing at Howard University, and has worked in Washington, DC, for nonprofits, lobbying organizations, Fleishman-Hillard Global Communications, and Al Gore's presidential campaign. Currently, he is the Social Media Director for The IBM Center for the Business of... Read More →


Tuesday May 7, 2013 10:00am - 10:30am
Studio Theatre - Mead Stage First Floor

10:00am

Speaker Q&A

After each speaker's presentation, they spend 30-45 minutes in the Speaker Q&A area to answer attendee questions one-on-one. This area runs all day long.


Tuesday May 7, 2013 10:00am - 5:30pm
Studio Theatre - Speaker Q&A - 2nd Floor Lobby 2nd Floor

10:30am

Agency Meetup

Network with communication professionals from the agency side.


Tuesday May 7, 2013 10:30am - 11:00am
Studio Theatre - Meetups - 1st Floor Loft First Floor

10:30am

Applying Customer Experience and Innovation to Win the War for Talent

In order to be successful in hiring the best talent, organizations must apply the same creativity in their recruiting practices as they do in client acquisition and retention. In this session, Ryan will explain how T. Rowe Price's Client Experience team engaged with HR to re-imagine the job candidate's experience. You’ll learn how to practically apply an “outside-in” lens using customer journey mapping and how doing so can spark innovation.


Speakers
avatar for Ryan Matherly

Ryan Matherly

Vice President of Digital Marketing & Client Experience, T. Rowe Price
As head of Client Experience and Digital Marketing in T. Rowe Price’s Corporate Marketing division, Ryan Matherly works across the enterprise to drive integrated and relevant experiences for a broad array of audiences with a particular focus on digital interactions. Prior to his role with T. Rowe Price, Ryan worked for consulting firms, publishers and start-ups in the U.S. and Europe.


Tuesday May 7, 2013 10:30am - 11:00am
Studio Theatre - Mead Stage First Floor

10:30am

Re-Imagining Membership: Building Connections in a Digital Era

Many of the world's great brands find themselves at a crossroad, facing the challenge of how to engage audiences in a new era in which content may no longer be king and paid-content models are having to be tossed or rethought.  How can we adapt to drive value by changing the way that people can experience us? In this talk, National Geographic EVP & CMO, Amy Maniatis, shares insights and examples about how the legendary 125-year-old brand is reinventing its relationship with its customers and building a growing interactive community by leveraging the best of emerging social platforms.  In this session #letsexplore

  • How to engage audiences with your brand and mission
  • Leveraging data to build trust and connection
  • Emerging platforms for building community and connection

Speakers
avatar for Amy Maniatis

Amy Maniatis

Chief Marketing Officer, National Geographic
Amy Maniatis is executive vice president and chief marketing officer of the National Geographic Society. She is the Society’s first CMO since the organization was founded 125 years ago. In her role as CMO, Maniatis is charged with rethinking what membership to the Society means in a digital age, where social platforms open up new opportunities for the Society to connect with its next generation of members. | | Maniatis has a broad range of... Read More →


Tuesday May 7, 2013 10:30am - 11:00am
Studio Theatre - Metheny Stage First Floor

11:00am

Advertising Meetup

Network with other Advertising professionals.


Tuesday May 7, 2013 11:00am - 11:30am
Studio Theatre - Meetups - 1st Floor Loft First Floor

11:00am

Scaling an Authentic Brand

Seth Goldman is co-founder and TeaEO of Honest Tea, the nation’s top-selling organic bottled tea company that he started in his kitchen 15 years ago.  The company was acquired by The Coca-Cola Company in 2011, expanding the reach and impact of its mission.  The company’s entrepreneurial leadership and unique marketing initiatives have helped build a “challenger brand” with a focus on innovation, transparency and health.  Seth will share lessons and insights on the continuing challenges of scaling an authentic, mission-driven brand.


Speakers
avatar for Seth Goldman

Seth Goldman

President and TeaEO, Honest Tea
Seth Goldman is co-founder, President and TeaEO of Honest Tea, the company he co-founded in 1998 with Professor Barry Nalebuff of the Yale School of Management. Over the past ten years the company has thrived with a 66% annual compound growth rate, as consumers have shifted toward healthier and more sustainable diets. In 2008 The Coca-Cola Company purchased a minority interest in Honest Tea, fueling further growth as Honest becomes the first... Read More →


Tuesday May 7, 2013 11:00am - 11:30am
Studio Theatre - Metheny Stage First Floor

11:00am

The Best Defense is a Social Offense

Is the government your main customer? Think social media doesn’t resonate in a B2G environment? Think again. Learn how Raytheon, with its conservative culture and aversion to unnecessary risk, has embraced social media for brand lift, advocacy, recruitment, and education. Corinne Kovalsky, the company’s director of Digital and Social Media, will demonstrate how Raytheon uses content marketing and social media amplification to engage and grow its online audience and reach out to key stakeholders, proving that “if you build it, they will come.”


Speakers
avatar for Corinne Kovalsky

Corinne Kovalsky

Director of Digital & Social Media, Raytheon
Award winning, senior communications leader with experience directing digital and social media marketing, public relations and public affairs strategies to generate brand lift and help fuel business growth. Former network news executive producer and senior broadcast field producer.


Tuesday May 7, 2013 11:00am - 11:30am
Studio Theatre - Mead Stage First Floor

11:30am

Stop Drowning in Data

PR measurement has always been rife with numbers—impressions, hits, tone, etc.  Now, with social media, there are more ways to count than ever before.  But, has anyone really stopped to ask, ”Are we any smarter about how we track and evaluate PR?” 

In this session, you’ll learn the single most important question to ask in PR evaluation to make an evaluation program link to strategy.  Dare we say it, you may even resist efforts to cut evaluation budgets at the end of a campaign! You’ll see how we use this approach to provide real-time, actionable insights – as well as long-term outcomes and ROI – for our clients.  And you’ll learn how to stop drowning in 100-page evaluation presentations and focus on what’s most important to your work and your brand.

 


Speakers
avatar for Adam Burns

Adam Burns

SVP of Strategic Planning & Research, Porter Novelli
Adam has an impressive history of quantitative and qualitative research design, analysis, and implementation, including audience segmentation, message and materials development and testing, and program evaluation. He currently serves as the global director of Porter Novelli’s proprietary Styles program, a suite of surveys whose data inform the overall strategy for communications campaigns and program outreach across the PN Network... Read More →
avatar for Carrie Schum

Carrie Schum

EVP/Director of Strategic Planning Analytics & Research, Porter Novelli
As the lead planner on major agency accounts, Carrie's job is to make sure that work is based on breakthrough insight, solid strategy and creative and integrated execution. From the IRS to Gillette, major food brands to public health, she helps bring to life the unique benefits of our clients' services and products. | | As a Practice Leader, Carrie also work closely with other senior staff on major office- and company-wide initiatives... Read More →


Tuesday May 7, 2013 11:30am - 12:00pm
Studio Theatre - Mead Stage First Floor

11:30am

Video Marketing Meetup

Whether a novice or expert, come to this meet up to discuss video marketing with other communication professionals.


Tuesday May 7, 2013 11:30am - 12:00pm
Studio Theatre - Meetups - 1st Floor Loft First Floor

11:30am

Disrupting "Politely" - Applying the Lessons of Silicon Valley to the World of Government

Silicon Valley is the center of innovation for the U.S. "Failing fast", working "lean" and "iterating" are business terms that have migrated from the startup world to the world of business -- and even government. But the way government does its work or interacts with citizens is not always conducive to quick "disruption" or sudden shocks. Former Congressional staffer, Marci Harris, now the co-founder and CEO of POPVOX, describes how their team blends Silicon Valley startup practices with the institutions and processes of Congress to "politely" disrupt how citizens communicate with government.


Speakers
avatar for Marci Harris

Marci Harris

Founder & CEO, POPVOX
Entrepreneur, lawyer, former congressional staffer. Working on a project to amplify and quantify citizen engagement @popvox | http://popvox.com | | Specialties:Communicating with Congress


Tuesday May 7, 2013 11:30am - 12:00pm
Studio Theatre - Metheny Stage First Floor

11:30am

Lunch

Eat up and network with your fellow attendees.


Tuesday May 7, 2013 11:30am - 1:30pm
Studio Theatre - Lobby Areas

12:00pm

Customer Advocacy: Creating Meaningful Experiences that Drive Positive Conversations About Your Brand

Advocacy isn't just about influencing public policy here in DC. You have to engage your best customers and turn them into advocates for your brand. By creating meaningful brand experiences for your customers, you will not only create new exciting content to share, but also amplify your brand message. We look forward to sharing some of our best practices that have been put to work for our clients like Chevrolet, Texas Tourism, and The National Guard. 


Speakers
avatar for Brad Nierenberg

Brad Nierenberg

President and CEO, RedPeg Marketing
Brad has leveraged 25 years of experience in event and experiential marketing to make RedPeg an award-winning independent agency. Through Brad’s leadership, RedPeg has earned top-25 ranking in Promo Magazine’s Promo 100, top ranking in Inc. Magazine 500, multiple Ex and Promo Awards, and a Best Place to Work honor from Washingtonian Magazine. And he earned a cover feature on Fortune Small Business Magazine as a Best Boss. | Brad has... Read More →
avatar for Garrett O'Shea

Garrett O'Shea

EVP, Business Development, RedPeg Marketing
Garrett oversees Business Development and agency relationships at RedPeg. His category expertise includes automotive, beer and spirits, financial, insurance, packaged goods, and luxury products. His 16 years of experience have been key in building RedPeg’s portfolio and culture. Garrett’s background in event marketing, social media, digital marketing, sponsorship, and public relations have helped RedPeg create award-winning... Read More →


Tuesday May 7, 2013 12:00pm - 12:30pm
Studio Theatre - Mead Stage First Floor

12:00pm

Public Relations Meetup

Network with other Public Relations professionals.


Tuesday May 7, 2013 12:00pm - 12:30pm
Studio Theatre - Meetups - 1st Floor Loft First Floor

12:00pm

Data Is Not Your Problem - Preparing for the Impending Content Creation Tidal Wave

Lost in the big data buzz of 2012 is the fact that most entities already have more data than they know what to do with. While entities today are grappling with how to use data and integrate it into their organization's efforts to make smarter decisions, the real challenge will be preparing to generate content at the necessary scale to deliver the right message to your audience in 2013 and beyond.


Speakers
avatar for Zac Moffatt

Zac Moffatt

Digital Director, Romney for President
Zac Moffatt is the co-founder of the full service interactive advertising agency, Targeted Victory, that in 4 years has become the largest digital advertising firm on the conservative side having placed over $150 million in online advertising for 130+ federal and national clients ranging from Senator Marco Rubio to American Crossroads to FedEx. | | For the past 18 months Zac served as the Digital Director for Mitt Romney for President where... Read More →


Tuesday May 7, 2013 12:00pm - 12:45pm
Studio Theatre - Metheny Stage First Floor

12:30pm

Mobile Marketing Meetup

Whether a novice or expert, come to this meet up to discuss mobile marketing with other communication professionals.


Tuesday May 7, 2013 12:30pm - 1:00pm
Studio Theatre - Meetups - 1st Floor Loft First Floor

1:00pm

SEO Meetup

Whether a novice or expert, come to this meet up to discuss SEO with other communication professionals.


Tuesday May 7, 2013 1:00pm - 1:30pm
Studio Theatre - Meetups - 1st Floor Loft First Floor

1:30pm

Too Legit to Quit: The Importance of Authentic Engagement

Michael Chasen is the founder and CEO of SocialRadar, a new mobile venture harnessing the power of social location services. Previously, Michael was the co-founder and CEO of Blackboard, a company that he sold for $1.7 Billion. During this session, Michael will share lessons learned in leveraging social media to connect with your community and how marketing messaging and communication has changed over the past several years.


Speakers
avatar for Michael Chasen

Michael Chasen

Founder, Blackboard
Michael L. Chasen, 39, has served as chief executive officer since 2001, as president since 2004 and as a director since our founding in 1997. Prior to serving as CEO, Mr. Chasen served as president from 1997 to 2001. Before co-founding Blackboard, from 1996 to 1997, Mr. Chasen was a consultant with KPMG Consulting (now BearingPoint, Inc.) serving the college and university marketplace. As our CEO and co-founder, Mr. Chasen has demonstrated... Read More →


Tuesday May 7, 2013 1:30pm - 2:00pm
Studio Theatre - Metheny Stage First Floor

1:30pm

Entertaining for Good

Nonprofit organizations are faced with the complicating challenge of punching through marketplace clutter with their messages of hope and inspiration.  Yes far too often they lack the budget needed to execute.  Join us for a conversation about effective ways for nonprofits to engage the entertainment industry to amplify messages in a meaningful way that generates buzz. 


Speakers
avatar for Angela Hayes

Angela Hayes

Director of Communications Planning, American Cancer Society


Tuesday May 7, 2013 1:30pm - 2:00pm
Studio Theatre - Mead Stage First Floor

1:30pm

Empowering Employees to Serve as Social Advocates for Your Brand

Employees are often an untapped social asset for a company.  In this session you will learn how to build a program to empower your employee base to serve as advocates for your brand using social media.


Speakers
avatar for Rich Pesce

Rich Pesce

Sr. Manager of Social Media Communications & Digital Media, Capital One
Responsible for leading and developing the Capital One external social media strategy and campaign implementation. Skilled and innovative public relations and marketing communications professional with an extensive background encompassing a wide range of activities including planning and implementing strategic campaigns promoting both consumer and B2B products and services, media relations, planning and executing marketing and media related... Read More →


Tuesday May 7, 2013 1:30pm - 2:00pm
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage 2nd Floor

2:00pm

An Old Museum Learns New Tricks

Art museums (and arts organizations in general) are facing a dire future: competition from other leisure activities, a struggle for relevancy and an aging patron base. Learn how the Freer|Sackler, one of the world’s premier Asian art museums and a “hidden gem” on the National Mall, is revamping its communications, events and media strategies to give the galleries a new life—and a new group of supporters—amidst the increasing challenges of a global market. 

 


Speakers
avatar for Allison Peck

Allison Peck

Head of Public Affairs & Marketing, Freer | Sackler Galleries at the Smithsonian Institution
A Midwest transplant and arts enthusiast, Allison is the Head of Public Affairs and Marketing for the Freer and Sackler Galleries, the Smithsonian’s museums of Asian art, overseeing all strategic marketing, public communications, media relations and advertising. She has a MA in Arts Administration from American University, where she has guest lectured, and undergraduate degrees in Art History and Strategic Communications from the University... Read More →


Tuesday May 7, 2013 2:00pm - 2:30pm
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage 2nd Floor

2:00pm

Understanding the Mobile Consumer

How does mobile consumer behavior vary by time of day, place and type of device?  What are some of the pitfalls of engaging them through this channel?  

In this session, we will explore the ever changing space of mobile and what details you need to know about the modern mobile consumer’s behaviors, interests and more.

 


Speakers
avatar for Hans Horn

Hans Horn

Director of Mobile & Emerging Channels, Choice Hotels
Results-driven, team-oriented business executive with strategic vision, a passion for critical analysis and collaborative problem solving, and a track record of superior profits in both corporate and startup environments.


Tuesday May 7, 2013 2:00pm - 2:30pm
Studio Theatre - Metheny Stage First Floor

2:00pm

Get Them on YOUR Side. The Power of Listening.

Develop ways to build trusting relationships with your audiences by engaging with them directly to discover key messages, how those messages are best delivered, and who the right messengers are to deliver them.This case study of the Hillsborough County (Tampa) School District's efforts at engaging teachers and parents will highlight the impact that listening to your target audiences can have on building a better communications strategy from the ground up. It's a story of audience segmentation, message development, public opinion research and change management under challenging circumstances.


Speakers
avatar for Juan Martinez

Juan Martinez

Senior Vice President of Communications & Public Engagement, Teach For America
Entrepreneurial, practical and committed senior communications executive with more than 15 years of progressive leadership experience, including in the areas of strategic communications, media relations and crisis communications. Facilitated innovation and change in multiple organizations both as an executive and as a consultant. Proven ability to identify problems and implement practical solutions to organizational challenges. Able to work... Read More →


Tuesday May 7, 2013 2:00pm - 2:30pm
Studio Theatre - Mead Stage First Floor

2:30pm

Promoting a Cause in a Sea Full of Causes

This country is inundated with charities, nonprofits and social programs trying to do the same thing — get their name out and raise enough funds to propel their mission forward. This talk is focused on how one DC-based organization molds a communications and marketing strategy that aligns with its work in the community, is low-cost, and resonates with clients, donors and funders alike. Learn from Executive Director Amy Nakamoto of DC SCORES on what it takes to make the organization's name a familiar one, a value-add for corporate partners, and unique in a city that prides itself on its large do-good community.


Speakers
avatar for Amy Nakamoto

Amy Nakamoto

Executive Director, DC Scores
Amy Nakamoto, a native of Falls Church, Va., began her tenure at DC SCORES in 2006. From 2003-2006, Amy coached the women’s soccer team at Bryn Mawr College where she also assisted in the creation of a student-athlete leadership program, a community-outreach physical education course, and various other campus wellness initiatives. Since 2000, Amy has been involved with SportsChallenge Leadership Academy and Positive Coaching Alliance (PCA... Read More →


Tuesday May 7, 2013 2:30pm - 3:00pm
Studio Theatre - Mead Stage First Floor

2:30pm

Beneath the Surface: Uncovering the Hidden Motivators of Mobile Users

In a groundbreaking study, AOL and BBDO partnered with InsightsNow to answer the pressing question “What should we be doing on mobile?” To get beneath the surface and unearth the underlying motivations of mobile users, we deployed a groundbreaking three-pillared approach that combined mobile, metered data, a primary ethnography study and a quantitative survey. This research provided strategic clarity into why consumers behave the way they do and uncovered several insights that run counter to the traditional view of the mobile space. In this session, we’ll describe this innovative approach and counterintuitive findings that emerged.


Speakers
avatar for Denise Brien

Denise Brien

Director, Consumer Analytics & Research, AOL
Denise is responsible for bringing the voice of the consumer to decision makers in Products, Marketing, and Sales. She has worked in market research for 15 years and has extensive experience leading custom quantitative and qualitative research. Denise serves on the board of the AMA’s Market Research Council and on the IAB Research Council.


Tuesday May 7, 2013 2:30pm - 3:00pm
Studio Theatre - Metheny Stage First Floor

2:30pm

What Are You Doing Socially to Delight Your Customer?

From blown out sneakers to enterprise level technical support, social media is changing the way customers feel about corporations.  Are you engaging your users in a way that Delights them? 

How do you know? 

Your customers are out there talking about you.  Sometimes they say nice things.  Sometimes they are not so nice.  You need a plan to join the conversation, take your lumps and do the work that will make them want to work for you.

Join Matt Stephenson in a peer to peer session talking about the role of social media in delighting your customers and turning detractors into promoters.

 


Speakers
avatar for Matt Stephenson

Matt Stephenson

Product Manager, Symantec


Tuesday May 7, 2013 2:30pm - 3:00pm
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage 2nd Floor

3:00pm

Travel Marketing & Retailing

Today it is imperative that non traditional “retailers” act and think like traditional retailers and market in engaging ways to captivate their customers. This discussion will focus on Travel, specifically hospitality. A brief history of Travel marketing will be presented, followed by juxtaposing today's Travel marketing with retail/fashion marketing.  Opportunities that exist for hospitality will be presented along with highlights of a few companies who understand what it means to "retail travel." 

 

 

 


Speakers
avatar for Kieran Donahue

Kieran Donahue

Vice President of Marketing, Americas, Hilton Worldwide
With nearly two decades of experience building marking partnerships for leading hospitality and fashion companies, she draws on a wealth of experience in her work with Hilton Hotels & Resorts, the stylish, forward-thinking brand that remains the most recognized name in the hotel industry. | | Donahue’s marketing strategy focuses on entertainment partnerships, including branded entertainment integrations that tell authentic... Read More →


Tuesday May 7, 2013 3:00pm - 3:30pm
Studio Theatre - Metheny Stage First Floor

3:00pm

The Art (and Science) of Storytelling

Although we say that storytelling is an art, it is also a science in aligning employees around talking points, statistics, social media, boilerplates, advocacy messaging and more. This session will explain how Achievement First, a non-profit network of 22 public charter schools, not only defined its narrative, but also introduced tools, resources, workshops and onboarding systems to gain buy-in from its team members and ensure they are equipped to tell one “AF story” in front of diverse stakeholders. The session will also show how Achievement First has infused storytelling into every aspect of its work, from videos to web profiles to its annual report.


Speakers
avatar for Mel Ochoa

Mel Ochoa

Senior Director, Marketing & Communciations, Achievement First
Mel is the senior director of marketing & communications at Achievement First, a high-performing network of 22 non-profit, K-12, college-preparatory public charter schools in Connecticut and New York. Prior to Achievement First, he was the acting director of marketing at the Bay Area Discovery Museum in Sausalito, Calif. -- a family destination dedicated to art, science and hands-on fun for children up to age 8. | | Previously, Mel was vice... Read More →


Tuesday May 7, 2013 3:00pm - 3:30pm
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage 2nd Floor

3:00pm

Tumblr for Nerds: How the World Bank Does Data Viz

It's a fact: Public sector institutions are slow to adapt to new technology, particularly in social media. Yet that's where they need to be to reach today's youngest audiences. How can they create compelling social content on new platforms that stays true to their brand, tells engaging stories, and respects their legal restrictions...all with minimal resources?  This session will review how the World Bank did just that using Tumblr. The ideal audience for this session is B2B marketers, social media strategists and content specialists who deal with academic, scientific and/or policy-related content.


Speakers
avatar for Tariq Khokhar

Tariq Khokhar

Open Data Evangelist
Tariq Khokhar is the World Bank's Open Data Evangelist. With a background in mathematics and computer science, his interests lie where technology, poverty, design and data meet. He's responsible for strategy, communications and supporting governments with their own open data programs.
avatar for Liana Pistell

Liana Pistell

Social Media Strategist, The World Bank
Liana manages the World Bank's corporate social media presence in English, including campaigns and marketing. She is passionate about the intersection of international development and new media, and has held previous roles as Director of Marketing for a financial services tech startup in Nepal; Head of Public Relations for a global education nonprofit; and Operations Analyst for the World Bank's youth and gender programs in East Africa.


Tuesday May 7, 2013 3:00pm - 3:30pm
Studio Theatre - Mead Stage First Floor

3:30pm

Forget the Dual Entree! The New Model of Attendee Engagement & Event Branding

The marketing landscape is changing. More and more businesses of all sizes are relying on special events to distribute their message and promote their products and services, BUT are they doing it the right way? In the digital age attention spans are shorter and expectations are higher - how you wow attendees can make or break your campaign. Event Expert & Media Maven Rachael Glaws gives you the nitty gritty on how to engage on any budget.


Speakers
avatar for Rachael Glaws

Rachael Glaws

Managing Principal, RGI Events
Rachael has produced a wide range of functions such as Awards Shows, Luncheons, Retail and Consumer Events, Trade shows, Corporate Meetings & Conventions, Gala Fundraisers and Community events. She has done work on behalf of CarMax, Target, Johnson & Johnson, Island Def Jam Music Group, Comedy Central, The Yucaipa Companies and The William Morris Agency just to name a few. | | Her events have been applauded by The Washington Post, WJFK... Read More →


Tuesday May 7, 2013 3:30pm - 4:00pm
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage 2nd Floor

3:30pm

Changing the Plane’s Engine Midflight

The death of the newspaper has been a favorite topic for about a decade now. Never has money been tighter, outside competition more real and the need for quality journalism more pressing. Learn how adding a disruption layer to the Washington Post is fueling a cultural shift, from a once-a-day paper, to a 24-hour news service.


Speakers
avatar for Melissa Bell

Melissa Bell

Director of Blog Engagement, The Washington Post
In 1987, Melissa Bell won the blue ribbon in the San Diego Math Olympics and won a hard-fought election to become the 4th grade class treasurer at Fuerte Elementary. Unable to equal her early successes in life, she roamed aimlessly until landing in India with a six-month contract to help launch Mint, the Indian partner of the Wall Street Journal. She held out for three years despite her fierce hatred of spicy food, writing for Mint, the Guardian... Read More →


Tuesday May 7, 2013 3:30pm - 4:00pm
Studio Theatre - Metheny Stage First Floor

3:30pm

Driving Fans at 200 MPH

In January 2013, NASCAR Digital Media launched a new, world-class digital platform and mobile app portfolio, providing NASCAR fans with the most engaging digital experience possible and a vehicle that will help drive future growth of the sport.  In this session, NASCAR Director of Optimization Tim Clark will review how they built a platform that could appeal to a passionate fan base with different touch points at different times with different devices- we'll discuss how one experience most definitely does not fit all.   


Speakers
avatar for Tim Clark

Tim Clark

Director of Optimization, NASCAR
Tim leads all efforts to optimize NASCAR.com for all internal marketing/branding initiatives, external partnerships, licensing opportunities and industry services. Previously, Tim was with True Action digital agency, where he managed all of the online retail marketing for various sports leagues including the NFL, NBA and MLB and helped launch the social and mobile presence for the NFL, NHL and NASCAR online stores as group marketing... Read More →


Tuesday May 7, 2013 3:30pm - 4:00pm
Studio Theatre - Mead Stage First Floor

4:00pm

How to Become a Triple Threat as a Communciations Pro

How integrating PR, marketing and social media makes you more marketable. Learn what it takes to be a triple threat by working across multiple communications disciplines.


Speakers
avatar for Vanessa French

Vanessa French

President, Pivot Point Communications
Marketing and communications strategist with expertise in media relations, new media, marketing communications, event planning, and promotions. Qualifications range from developing traditional communications and outreach campaigns to implementing new media social networking strategies.
avatar for Casey Kincheloe

Casey Kincheloe

Creative Director & New Media Strategist, Pivot Point Communications
Experienced Graphic and Packaging Designer with strong knowledge of color, typography, and layout. Looking to enhance creativity through utilization of managerial and leadership skills in an innovative environment.


Tuesday May 7, 2013 4:00pm - 4:30pm
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage 2nd Floor

4:00pm

Discover the Dynamic Dual Storylines of Video Marketing

The best video marketing tells two stories: One is the plot of the video, the other is the story of your organization. Explore excellent examples of this dual storyline in action, and walk away with ideas and inspiration you can bring to your next video marketing piece. Nick is botht the founder of Limbertwig, as well as the resident blogger on video marketing for Green Buzz Agency.


Speakers
avatar for Nick Barron

Nick Barron

Founder, Limbertwig
Drawing on his experiences in journalism, online marketing and media relations, Nick founded Limbertwig to help businesses tell their story. At a time when every organization is a media company, all marketing is online, and audiences are increasingly small and segmented, Nick takes a multifaceted approach to helping Limbertwig's clients grow their business. 


Tuesday May 7, 2013 4:00pm - 4:30pm
Studio Theatre - Metheny Stage First Floor

4:00pm

Case Study: Personalizing B2B Website Content to Create Relevance

When you are responsible for marketing many products and solutions to a variety of different industries and companies, a sprawling corporate website can become overwhelming and confusing to website visitors. This session will show you how to transition from a one-size-fits-all approach to a targeted one and explain how you can personalize your website for specific audiences. The presentation is a case study outlining the process, key technologies and other factors to consider when personalizing your website. The ideal audience for this session is the B2B marketer who is responsible for corporate websites that do not include e-commerce functionality.


Speakers
avatar for Cherilyn Stringer

Cherilyn Stringer

Marketing Communications Consultant, Motorola Solutions, Inc.
Cherilyn Stringer is responsible for the digital strategy for Motorola Solutions in North America. She has over 15 years of experience in developing communications and marketing strategies for Fortune 100 and mid-sized technology corporations. | | Before joining Motorola, Cherilyn was responsible for increasing market share and brand awareness through clear, targeted and measurable marketing initiatives while working for Symbol Technologies... Read More →


Tuesday May 7, 2013 4:00pm - 4:30pm
Studio Theatre - Mead Stage First Floor

4:30pm

Great Brands Manage Their Greatness. The Power of Clarity.

In his former position as Executive Director, Marketing and Communications at The Wharton School of the University of Pennsylvania, Ira was the architect of a groundbreaking brand identity campaign to retell a 130-year old brand story for the business school with a focus on the digital age. During this session, he will discuss crucial learnings about the process of formulating a brand platform and then the execution of that platform.  Answering the question, how do you bring stakeholders together to unearth the core essence of the brand to deliver differentiated and modern messaging on a new creative platform?


Speakers
avatar for Ira Rubien

Ira Rubien

Associate VP of Marketing & Communications, Lehigh University
Accomplished brand-builder, marketer, and general manager with success building world-renowned brand identities and communicating it to complex stakeholders in an innovative digital (and traditional) approach via deep consumer insights. Keen ability to manage relationships and motivate teams to deliver best-in-class results. | | Expert in marketing in a digital age -- experience with key aspects of marketing mix, product development and... Read More →


Tuesday May 7, 2013 4:30pm - 5:00pm
Studio Theatre - Mead Stage First Floor

4:30pm

Facebook & The Power of Mobile

Facebook is the most scaled and targeted advertising platform for marketers. Come learn how to connect with your audience more effectively on mobile, engage at the center of their Facebook experience and influence them to drive your brand and business goals. 


Speakers
avatar for George Alafoginis

George Alafoginis

Global Marketing Solutions, Facebook
George Alafoginis is a Client Partner for the Government, Politics, and Advocacy team at Facebook, where he focuses on driving strategic marketing initiatives with political organizations, government agencies and advocacy groups. Prior to Facebook, George managed media planning and strategy for New Media Strategies. He previously served as the Deputy Director of Online Strategy & Technology Deployment for the Republican... Read More →


Tuesday May 7, 2013 4:30pm - 5:00pm
Studio Theatre - Metheny Stage First Floor

4:30pm

The Embassy of Poland on Social Media + Beyond

Poland’s Embassy in DC was one of the country’s first diplomatic missions to develop a robust social media program – one that is now followed by Polish Embassies and Consulates around the world. Our work in five words or less? Poland is cool and interesting. How that is conveyed through social media channels will be presented in more than five words by the Embassy’s Public Diplomacy Adviser, Justine Jablonska. 

 


Speakers
avatar for Justine Jablonska

Justine Jablonska

Press & Media Advisor, The Embassy of Poland
Justine Jablonska is the Press & Media / PR Advisor to the Embassy of the Republic of Poland in Washington, D.C. She completed her Master's of Journalism at Northwestern's Medill in June 2010, and is a 2008 PitR alumna. Justine is a CR editor and its web & social media producer.


Tuesday May 7, 2013 4:30pm - 5:00pm
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage 2nd Floor

6:00pm

Closing Party at the British Embassy Hosted by Huge

For the second year in a row the What's Next DC closing reception will be held at the British Embassy. This year we will be in a new space, the just remodeled Rotunda area. The party will be hosted by our good friends Huge Inc.


Tuesday May 7, 2013 6:00pm - 9:00pm
British Embassy