What's Next DC: Grid

To see full conference website visit http://www.whatsnextdc.com/

APCO Worldwide - 7th Floor Atrium

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9:00pm

Opening Party Hosted by APCO Worldwide 6:00pm - 9:00pm

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Embassy of Austria	The Hamilton LIVE - Main Stage	The Hamilton LIVE - Upper Bar Area

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Party at the Austrian Embassy 6:00pm - 9:00pm

Registration 8:00am - 8:45am

Bringing New Audiences to Your I... 8:45am - 9:15am

Three Concepts for Award-Winning... 9:15am - 9:45am

It's Not About You: How User Exp... 9:45am - 10:15am

Engaging 37 Million Members Acro... 10:15am - 10:45am

Goldman Sachs Engages: A Case St... 10:45am - 11:15am

Attendee Brainstorming Strategy... 11:15am - 11:45am

Lunch 11:45am - 12:30pm

Competing in the Instant Era 12:30pm - 1:00pm

Mobilize Your Brand: Using Respo... 1:00pm - 1:30pm

Revolutionary Thinking – How PBS... 1:30pm - 2:00pm

Music as Community: How To Engag... 2:00pm - 2:30pm

Amplifying Your Value Propositio... 2:30pm - 3:00pm

Speaker Q&A 9:15am - 3:00pm

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British Embassy	Studio Theatre - Lobby Areas	Studio Theatre - Mead Stage	Studio Theatre - Meetups - 1st Floor Loft	Studio Theatre - Metheny Stage	Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage	Studio Theatre - Speaker Q&A - 2nd Floor Lobby

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Closing Party at the British Embassy Hosted by Huge 6:00pm - 9:00pm

Registration & Breakfast 8:00am - 8:55am

Lunch 11:30am - 1:30pm

Digital Marketing: Building for... 9:30am - 10:00am

Advanced Sharing: Toward a Bette... 10:00am - 10:30am

Applying Customer Experience and... 10:30am - 11:00am

The Best Defense is a Social Off... 11:00am - 11:30am

Stop Drowning in Data 11:30am - 12:00pm

Customer Advocacy: Creating Mean... 12:00pm - 12:30pm

Entertaining for Good 1:30pm - 2:00pm

Get Them on YOUR Side. The Power... 2:00pm - 2:30pm

Promoting a Cause in a Sea Full... 2:30pm - 3:00pm

Tumblr for Nerds: How the World... 3:00pm - 3:30pm

Driving Fans at 200 MPH 3:30pm - 4:00pm

Case Study: Personalizing B2B We... 4:00pm - 4:30pm

Great Brands Manage Their Greatn... 4:30pm - 5:00pm

Government & Politics Meetup 10:00am - 10:30am

Agency Meetup 10:30am - 11:00am

Advertising Meetup 11:00am - 11:30am

Video Marketing Meetup 11:30am - 12:00pm

Public Relations Meetup 12:00pm - 12:30pm

Mobile Marketing Meetup 12:30pm - 1:00pm

SEO Meetup 1:00pm - 1:30pm

Welcoming Remarks

Attendee Brainstorming Strategy... 9:00am - 9:30am

Engaging Consumers Through Exper... 9:30am - 10:00am

The Good, The Bad, The Ugly 10:00am - 10:30am

Re-Imagining Membership: Buildin... 10:30am - 11:00am

Scaling an Authentic Brand 11:00am - 11:30am

Disrupting "Politely" - Applying... 11:30am - 12:00pm

Data Is Not Your Problem - Preparing for the Imp... 12:00pm - 12:45pm

Too Legit to Quit: The Importanc... 1:30pm - 2:00pm

Understanding the Mobile Consume... 2:00pm - 2:30pm

Beneath the Surface: Uncovering... 2:30pm - 3:00pm

Travel Marketing & Retailing 3:00pm - 3:30pm

Changing the Plane’s Engine Midf... 3:30pm - 4:00pm

Discover the Dynamic Dual Storyl... 4:00pm - 4:30pm

Facebook & The Power of Mobile 4:30pm - 5:00pm

Empowering Employees to Serve as... 1:30pm - 2:00pm

An Old Museum Learns New Tricks 2:00pm - 2:30pm

What Are You Doing Socially to D... 2:30pm - 3:00pm

The Art (and Science) of Storyte... 3:00pm - 3:30pm

Forget the Dual Entree! The New... 3:30pm - 4:00pm

How to Become a Triple Threat as... 4:00pm - 4:30pm

The Embassy of Poland on Social... 4:30pm - 5:00pm

Speaker Q&A 10:00am - 5:30pm