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Although we say that storytelling is an art, it is also a science in aligning employees around talking points, statistics, social media, boilerplates, advocacy messaging and more. This session will explain how Achievement First, a non-profit network of 22 public charter schools, not only defined its narrative, but also introduced tools, resources, workshops and onboarding systems to gain buy-in from its team members and ensure they are equipped to tell one “AF story” in front of diverse stakeholders. The session will also show how Achievement First has infused storytelling into every aspect of its work, from videos to web profiles to its annual report.
