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Tuesday, May 7 • 3:00pm - 3:30pm
The Art (and Science) of Storytelling

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Although we say that storytelling is an art, it is also a science in aligning employees around talking points, statistics, social media, boilerplates, advocacy messaging and more. This session will explain how Achievement First, a non-profit network of 22 public charter schools, not only defined its narrative, but also introduced tools, resources, workshops and onboarding systems to gain buy-in from its team members and ensure they are equipped to tell one “AF story” in front of diverse stakeholders. The session will also show how Achievement First has infused storytelling into every aspect of its work, from videos to web profiles to its annual report.

avatar for Mel Ochoa

Mel Ochoa

Senior Director, Marketing & Communciations, Achievement First
Mel is the senior director of marketing & communications at Achievement First, a high-performing network of 22 non-profit, K-12, college-preparatory public charter schools in Connecticut and New York. Prior to Achievement First, he was the acting director of marketing at the Bay Area... Read More →

Tuesday May 7, 2013 3:00pm - 3:30pm EDT
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage 2nd Floor

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