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This country is inundated with charities, nonprofits and social programs trying to do the same thing — get their name out and raise enough funds to propel their mission forward. This talk is focused on how one DC-based organization molds a communications and marketing strategy that aligns with its work in the community, is low-cost, and resonates with clients, donors and funders alike. Learn from Executive Director Amy Nakamoto of DC SCORES on what it takes to make the organization's name a familiar one, a value-add for corporate partners, and unique in a city that prides itself on its large do-good community.
