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Monday, May 6 • 10:45am - 11:15am
Goldman Sachs Engages: A Case Study

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Lisa Shalett is a partner at Goldman Sachs, and the global head of brand marketing and digital strategy, responsible for advertising, marketing, social media, and content creation efforts associated with the corporate brand, brand research, and the gs.com website.

In this session, Lisa discusses the importance of telling your own story through a case study from Goldman Sachs. She argues that if you don’t tell your story, others will tell it for you.


Speakers
avatar for Lisa Shalett

Lisa Shalett

Partner, Head of Brand Marketing & Digital Strategy, Goldman Sachs
Lisa Shalett is a partner at Goldman Sachs, and the Head of Brand Marketing and Digital Strategy, responsible for the firm's corporate brand, including advertising, goldmansachs.com (the firm's external website), social media, search, proprietary brand research, and marketing for recruitment and for corporate engagement programs such as 10,000 Women and 10,000 Small Businesses.    Lisa has been at Goldman Sachs 18 years, and has had a... Read More →


Monday May 6, 2013 10:45am - 11:15am
The Hamilton LIVE - Main Stage

Attendees (12)