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Communication case studies from big organizations like Microsoft, Cisco and McDonalds.
R2i will be covering the following case study from Microsoft:
When a brand launches a new product or is making a major product announcement, they should be prepared with a structured and strategic approach to managing communications around the message. Whether the outbound message is positive or negative in nature, broad customer communications present an opportunity to closely monitor and respond to customer engagements before, during and after the brand announcement.
When Microsoft’s SQL Server was announcing a pricing increase, shortly after a competitor implemented the same change, they anticipated that there could be a negative reaction to the news among their customer base. SQL Server was proactive in setting up a “war room” in which r2i developed a before, during and after strategy for monitoring, managing, responding to and triaging messages using social listening and community channels.