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Tuesday, May 7 • 10:00am - 10:30am
The Good, The Bad, The Ugly

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Communication case studies from big organizations like Microsoft, Cisco and McDonalds. 

R2i will be covering the following case study from Microsoft:

When a brand launches a new product or is making a major product announcement, they should be prepared with a structured and strategic approach to managing communications around the message. Whether the outbound message is positive or negative in nature, broad customer communications present an opportunity to closely monitor and respond to customer engagements before, during and after the brand announcement.

When Microsoft’s SQL Server was announcing a pricing increase, shortly after a competitor implemented the same change, they anticipated that there could be a negative reaction to the news among their customer base. SQL Server was proactive in setting up a “war room” in which r2i developed a before, during and after strategy for monitoring, managing, responding to and triaging messages using social listening and community channels.


avatar for Lynn Morton

Lynn Morton

Account Director, R2integrated
Originally a non-profit innovator and one of the association world's first community managers, Lynn regularly speaks on the impact of social media and content marketing on the way that brands and organizations communicate and build relationships with their constituents. Since her... Read More →
avatar for Heather Oldani

Heather Oldani

Senior Director of U.S. Communications, McDonalds
As Director of Communications at McDonald’s USA, Heather Oldani is responsible for developing and executing the public relations and social strategy that will build McDonald’s brand reputation and business long-term in the United States. Specifically, Heather oversees a talented... Read More →
avatar for Tim Washer

Tim Washer

Senior Marketing Manager, Cisco Systems
Tim is a Webby-nominated producer, emcee and social media keynote speaker.  He served a vice president of IPG’s NFO Interactive division, and as head of social video for IBM where he helped to launch the Smarter Planet campaign.  Tim's credits include Letterman, Conan, SNL and... Read More →

Tuesday May 7, 2013 10:00am - 10:30am EDT
Studio Theatre - Metheny Stage First Floor

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