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Tuesday, May 7 • 2:00pm - 2:30pm
Understanding the Mobile Consumer

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How does mobile consumer behavior vary by time of day, place and type of device?  What are some of the pitfalls of engaging them through this channel?  

In this session, we will explore the ever changing space of mobile and what details you need to know about the modern mobile consumer’s behaviors, interests and more.


avatar for Hans Horn

Hans Horn

Director of Mobile & Emerging Channels, Choice Hotels
Results-driven, team-oriented business executive with strategic vision, a passion for critical analysis and collaborative problem solving, and a track record of superior profits in both corporate and startup environments.

Tuesday May 7, 2013 2:00pm - 2:30pm EDT
Studio Theatre - Metheny Stage First Floor

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