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Tuesday, May 7 • 4:00pm - 4:30pm
Case Study: Personalizing B2B Website Content to Create Relevance

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When you are responsible for marketing many products and solutions to a variety of different industries and companies, a sprawling corporate website can become overwhelming and confusing to website visitors. This session will show you how to transition from a one-size-fits-all approach to a targeted one and explain how you can personalize your website for specific audiences. The presentation is a case study outlining the process, key technologies and other factors to consider when personalizing your website. The ideal audience for this session is the B2B marketer who is responsible for corporate websites that do not include e-commerce functionality.


Speakers
avatar for Cherilyn Stringer

Cherilyn Stringer

Marketing Communications Consultant, Motorola Solutions, Inc.
Cherilyn Stringer is responsible for the digital strategy for Motorola Solutions in North America. She has over 15 years of experience in developing communications and marketing strategies for Fortune 100 and mid-sized technology corporations. | | Before joining Motorola, Cherilyn was responsible for increasing market share and brand awareness through clear, targeted and measurable marketing initiatives while working for Symbol Technologies... Read More →


Tuesday May 7, 2013 4:00pm - 4:30pm
Studio Theatre - Mead Stage First Floor

Attendees (3)