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When you are responsible for marketing many products and solutions to a variety of different industries and companies, a sprawling corporate website can become overwhelming and confusing to website visitors. This session will show you how to transition from a one-size-fits-all approach to a targeted one and explain how you can personalize your website for specific audiences. The presentation is a case study outlining the process, key technologies and other factors to consider when personalizing your website. The ideal audience for this session is the B2B marketer who is responsible for corporate websites that do not include e-commerce functionality.
