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Increasingly overwhelmed users and bigger, better data agrees on one thing: a lot of user experience is awful.
How many clicks does it take to understand what your company actually does? How much of your messaging focuses on new products and announcements? Are your users truly getting what they need? This is a state of emergency. Your users need help.
Whether it’s email, apps or websites, businesses are leaning on better user experience to survive. Successful businesses are learning what makes users tick, and putting the user first through every tool they have - language, form and function.
In 2013, businesses with websites that are written-by-committee, firehose their users with options, or don’t get straight to the point, are in for a wake-up call.
Jordan DeVries, Design Director of LookThink, will walk through what User Experience means for marketing, what mistakes businesses are making in the eyes of actual users, and how to take advantage of research and real-world results to deliver lasting impact on the web.