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Tuesday, May 7 • 2:00pm - 2:30pm
An Old Museum Learns New Tricks

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Art museums (and arts organizations in general) are facing a dire future: competition from other leisure activities, a struggle for relevancy and an aging patron base. Learn how the Freer|Sackler, one of the world’s premier Asian art museums and a “hidden gem” on the National Mall, is revamping its communications, events and media strategies to give the galleries a new life—and a new group of supporters—amidst the increasing challenges of a global market. 

 


Speakers
avatar for Allison Peck

Allison Peck

Head of Public Affairs & Marketing, Freer | Sackler Galleries at the Smithsonian Institution
A Midwest transplant and arts enthusiast, Allison is the Head of Public Affairs and Marketing for the Freer and Sackler Galleries, the Smithsonian’s museums of Asian art, overseeing all strategic marketing, public communications, media relations and advertising. She has a MA in Arts Administration from American University, where she has guest lectured, and undergraduate degrees in Art History and Strategic Communications from the University... Read More →


Tuesday May 7, 2013 2:00pm - 2:30pm
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage 2nd Floor

Attendees (5)