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Develop ways to build trusting relationships with your audiences by engaging with them directly to discover key messages, how those messages are best delivered, and who the right messengers are to deliver them.This case study of the Hillsborough County (Tampa) School District's efforts at engaging teachers and parents will highlight the impact that listening to your target audiences can have on building a better communications strategy from the ground up. It's a story of audience segmentation, message development, public opinion research and change management under challenging circumstances.
