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Tuesday, May 7 • 2:00pm - 2:30pm
Get Them on YOUR Side. The Power of Listening.

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Develop ways to build trusting relationships with your audiences by engaging with them directly to discover key messages, how those messages are best delivered, and who the right messengers are to deliver them.This case study of the Hillsborough County (Tampa) School District's efforts at engaging teachers and parents will highlight the impact that listening to your target audiences can have on building a better communications strategy from the ground up. It's a story of audience segmentation, message development, public opinion research and change management under challenging circumstances.

avatar for Juan Martinez

Juan Martinez

Senior Vice President of Communications & Public Engagement, Teach For America
Entrepreneurial, practical and committed senior communications executive with more than 15 years of progressive leadership experience, including in the areas of strategic communications, media relations and crisis communications. Facilitated innovation and change in multiple organizations... Read More →

Tuesday May 7, 2013 2:00pm - 2:30pm EDT
Studio Theatre - Mead Stage First Floor

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