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Tuesday, May 7 • 1:30pm - 2:00pm
Empowering Employees to Serve as Social Advocates for Your Brand

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Employees are often an untapped social asset for a company.  In this session you will learn how to build a program to empower your employee base to serve as advocates for your brand using social media.

Speakers
avatar for Rich Pesce

Rich Pesce

Sr. Manager of Social Media Communications & Digital Media, Capital One
Responsible for leading and developing the Capital One external social media strategy and campaign implementation. Skilled and innovative public relations and marketing communications professional with an extensive background encompassing a wide range of activities including planning... Read More →

Tuesday May 7, 2013 1:30pm - 2:00pm EDT
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage 2nd Floor
  Track: Social Media presented by APCO Worldwide

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