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Monday, May 6 • 10:15am - 10:45am
Engaging 37 Million Members Across Every Digital Channel – A Case Study

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Sami Hassanyeh, Chief Digital Officer for AARP and Tim McLaughlin, CEO of Siteworx, LLC will share how AARP’s digital strategy has evolved to support their 37 million members across every digital channel. From web, to mobile to social and beyond, they’ll discuss AARP’s current digital ecosystem and where they see the biggest opportunities for further innovation from a marketing and technology perspective.

Speakers
avatar for Sami Hassanyeh

Sami Hassanyeh

Chief Digital Officer, AARP
avatar for Tim McLaughlin

Tim McLaughlin

CEO & Founder, SiteWorx
Tim McLaughlin is the CEO and Co-Founder of Siteworx, LLC, a digital agency and system integration consultancy built on the premise that design and technology can and should work seamlessly. Drawing from his diverse background in emerging technologies and interfaces, fluency in multiple... Read More →

Monday May 6, 2013 10:15am - 10:45am EDT
The Hamilton LIVE - Main Stage
  Track: Digital

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