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Tuesday, May 7 • 12:00pm - 12:45pm
Data Is Not Your Problem - Preparing for the Impending Content Creation Tidal Wave

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Lost in the big data buzz of 2012 is the fact that most entities already have more data than they know what to do with. While entities today are grappling with how to use data and integrate it into their organization's efforts to make smarter decisions, the real challenge will be preparing to generate content at the necessary scale to deliver the right message to your audience in 2013 and beyond.


Speakers
avatar for Zac Moffatt

Zac Moffatt

Digital Director, Romney for President
Zac Moffatt is the co-founder of the full service interactive advertising agency, Targeted Victory, that in 4 years has become the largest digital advertising firm on the conservative side having placed over $150 million in online advertising for 130+ federal and national clients... Read More →


Tuesday May 7, 2013 12:00pm - 12:45pm
Studio Theatre - Metheny Stage First Floor

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