To see full conference website visit http://www.whatsnextdc.com/
Lost in the big data buzz of 2012 is the fact that most entities already have more data than they know what to do with. While entities today are grappling with how to use data and integrate it into their organization's efforts to make smarter decisions, the real challenge will be preparing to generate content at the necessary scale to deliver the right message to your audience in 2013 and beyond.