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Tuesday, May 7 • 11:00am - 11:30am
Scaling an Authentic Brand

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Seth Goldman is co-founder and TeaEO of Honest Tea, the nation’s top-selling organic bottled tea company that he started in his kitchen 15 years ago.  The company was acquired by The Coca-Cola Company in 2011, expanding the reach and impact of its mission.  The company’s entrepreneurial leadership and unique marketing initiatives have helped build a “challenger brand” with a focus on innovation, transparency and health.  Seth will share lessons and insights on the continuing challenges of scaling an authentic, mission-driven brand.

Speakers
avatar for Seth Goldman

Seth Goldman

President and TeaEO, Honest Tea
Seth Goldman is co-founder, President and TeaEO of Honest Tea, the company he co-founded in 1998 with Professor Barry Nalebuff of the Yale School of Management. Over the past ten years the company has thrived with a 66% annual compound growth rate, as consumers have shifted toward healthier and more sustainable diets. In 2008 The Coca-Cola Company purchased a minority interest in Honest Tea, fueling further growth as Honest becomes the first... Read More →

Tuesday May 7, 2013 11:00am - 11:30am
Studio Theatre - Metheny Stage First Floor
  Track: Branding

Attendees (12)