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Tuesday, May 7 • 10:30am - 11:00am
Re-Imagining Membership: Building Connections in a Digital Era

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Many of the world's great brands find themselves at a crossroad, facing the challenge of how to engage audiences in a new era in which content may no longer be king and paid-content models are having to be tossed or rethought.  How can we adapt to drive value by changing the way that people can experience us? In this talk, National Geographic EVP & CMO, Amy Maniatis, shares insights and examples about how the legendary 125-year-old brand is reinventing its relationship with its customers and building a growing interactive community by leveraging the best of emerging social platforms.  In this session #letsexplore

  • How to engage audiences with your brand and mission
  • Leveraging data to build trust and connection
  • Emerging platforms for building community and connection

Speakers
avatar for Amy Maniatis

Amy Maniatis

Chief Marketing Officer, National Geographic
Amy Maniatis is executive vice president and chief marketing officer of the National Geographic Society. She is the Society’s first CMO since the organization was founded 125 years ago. In her role as CMO, Maniatis is charged with rethinking what membership to the Society means in a digital age, where social platforms open up new opportunities for the Society to connect with its next generation of members. | | Maniatis has a broad range of... Read More →


Tuesday May 7, 2013 10:30am - 11:00am
Studio Theatre - Metheny Stage First Floor

Attendees (12)