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The revolution in data isn't only about corporations finding operational efficiencies. It's also about ordinary people understanding all the data that they create and use all the time. And social media isn't just about billion-dollar Web sites; it's also about using our phones both to access and to share the data that we create and use. In this session, Gadi Ben-Yehuda, the innovation and social media director at the IBM Center for the Business of Government, will discuss how we're using more nuanced tools--and refining the tools we've been using for years--to achieve the same level of sophistication in sharing online that we use for sharing in the analog world.