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It's a fact: Public sector institutions are slow to adapt to new technology, particularly in social media. Yet that's where they need to be to reach today's youngest audiences. How can they create compelling social content on new platforms that stays true to their brand, tells engaging stories, and respects their legal restrictions...all with minimal resources? This session will review how the World Bank did just that using Tumblr. The ideal audience for this session is B2B marketers, social media strategists and content specialists who deal with academic, scientific and/or policy-related content.
