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Tuesday, May 7 • 3:00pm - 3:30pm
Tumblr for Nerds: How the World Bank Does Data Viz

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It's a fact: Public sector institutions are slow to adapt to new technology, particularly in social media. Yet that's where they need to be to reach today's youngest audiences. How can they create compelling social content on new platforms that stays true to their brand, tells engaging stories, and respects their legal restrictions...all with minimal resources?  This session will review how the World Bank did just that using Tumblr. The ideal audience for this session is B2B marketers, social media strategists and content specialists who deal with academic, scientific and/or policy-related content.

avatar for Tariq Khokhar

Tariq Khokhar

Open Data Evangelist
Tariq Khokhar is the World Bank's Open Data Evangelist. With a background in mathematics and computer science, his interests lie where technology, poverty, design and data meet. He's responsible for strategy, communications and supporting governments with their own open data prog... Read More →
avatar for Liana Pistell

Liana Pistell

Social Media Strategist, The World Bank
Liana manages the World Bank's corporate social media presence in English, including campaigns and marketing. She is passionate about the intersection of international development and new media, and has held previous roles as Director of Marketing for a financial services tech startup... Read More →

Tuesday May 7, 2013 3:00pm - 3:30pm EDT
Studio Theatre - Mead Stage First Floor

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