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Tuesday, May 7 • 11:30am - 12:00pm
Stop Drowning in Data

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PR measurement has always been rife with numbers—impressions, hits, tone, etc.  Now, with social media, there are more ways to count than ever before.  But, has anyone really stopped to ask, ”Are we any smarter about how we track and evaluate PR?” 

In this session, you’ll learn the single most important question to ask in PR evaluation to make an evaluation program link to strategy.  Dare we say it, you may even resist efforts to cut evaluation budgets at the end of a campaign! You’ll see how we use this approach to provide real-time, actionable insights – as well as long-term outcomes and ROI – for our clients.  And you’ll learn how to stop drowning in 100-page evaluation presentations and focus on what’s most important to your work and your brand.


avatar for Adam Burns

Adam Burns

SVP of Strategic Planning & Research, Porter Novelli
Adam has an impressive history of quantitative and qualitative research design, analysis, and implementation, including audience segmentation, message and materials development and testing, and program evaluation. He currently serves as the global director of Porter Novelli’s proprietary... Read More →
avatar for Carrie Schum

Carrie Schum

EVP/Director of Strategic Planning Analytics & Research, Porter Novelli
As the lead planner on major agency accounts, Carrie's job is to make sure that work is based on breakthrough insight, solid strategy and creative and integrated execution. From the IRS to Gillette, major food brands to public health, she helps bring to life the unique benefits of... Read More →

Tuesday May 7, 2013 11:30am - 12:00pm EDT
Studio Theatre - Mead Stage First Floor

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