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PR measurement has always been rife with numbers—impressions, hits, tone, etc. Now, with social media, there are more ways to count than ever before. But, has anyone really stopped to ask, ”Are we any smarter about how we track and evaluate PR?”
In this session, you’ll learn the single most important question to ask in PR evaluation to make an evaluation program link to strategy. Dare we say it, you may even resist efforts to cut evaluation budgets at the end of a campaign! You’ll see how we use this approach to provide real-time, actionable insights – as well as long-term outcomes and ROI – for our clients. And you’ll learn how to stop drowning in 100-page evaluation presentations and focus on what’s most important to your work and your brand.
