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Tuesday, May 7 • 9:30am - 10:00am
Engaging Consumers Through Experiential Social Media

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There are over 115 million smartphone users in the United States. 88% of those users have downloaded an application in the last 30 days and 50% of those consumers used location tags to share where they are with friends and family. However, downloading a native mobile app can cause unwanted friction with your target audience. Learn how Red Bull experimented with a geo-fenced mobile site to drive awareness of their Brooklyn's Got Wings community program and partners including the Brooklyn Nets, Modell's Sporting Goods, and NBA All-Star point guard Deron Williams. This interactive session will outline the process, technologies, and budget considerations when creating an experiential social media program focused on authentically engaging consumers both online and offline.


Speakers
avatar for Anthony Caponiti

Anthony Caponiti

Co-Founder, Activ8Social
Anthony S. Caponiti is an experienced digital marketer who combines his life-long love of music, sports, and entertainment with new media to disrupt traditional marketing strategies. | | Since founding Activ8Social in 2009, Anthony has worked collaboratively with premier brands, events, and talent to make their marketing more effectively and measurably social including United Airlines, Red Bull, Modell's Sporting Goods, AT&T National... Read More →
avatar for Steve Cobb

Steve Cobb

Partner & Co-Founder, Activ8Social
Steve and the creative agency he co-founded are at the forefront of sports marketing | and social media. | | At Activ8Social, Steve works with a talented team dedicated to helping premier | sports clients exceed their marketing goals by building and creatively leveraging | social media assets. Clients have included Red Bull, United Airlines, Washington | Redskins, Tiger Woods Foundation, Reggie Bush and Blake Griffin.


Tuesday May 7, 2013 9:30am - 10:00am
Studio Theatre - Metheny Stage First Floor

Attendees (8)