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There are over 115 million smartphone users in the United States. 88% of those users have downloaded an application in the last 30 days and 50% of those consumers used location tags to share where they are with friends and family. However, downloading a native mobile app can cause unwanted friction with your target audience. Learn how Red Bull experimented with a geo-fenced mobile site to drive awareness of their Brooklyn's Got Wings community program and partners including the Brooklyn Nets, Modell's Sporting Goods, and NBA All-Star point guard Deron Williams. This interactive session will outline the process, technologies, and budget considerations when creating an experiential social media program focused on authentically engaging consumers both online and offline.