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Is the government your main customer? Think social media doesn’t resonate in a B2G environment? Think again. Learn how Raytheon, with its conservative culture and aversion to unnecessary risk, has embraced social media for brand lift, advocacy, recruitment, and education. Corinne Kovalsky, the company’s director of Digital and Social Media, will demonstrate how Raytheon uses content marketing and social media amplification to engage and grow its online audience and reach out to key stakeholders, proving that “if you build it, they will come.”
