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Tuesday, May 7 • 11:00am - 11:30am
The Best Defense is a Social Offense

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Is the government your main customer? Think social media doesn’t resonate in a B2G environment? Think again. Learn how Raytheon, with its conservative culture and aversion to unnecessary risk, has embraced social media for brand lift, advocacy, recruitment, and education. Corinne Kovalsky, the company’s director of Digital and Social Media, will demonstrate how Raytheon uses content marketing and social media amplification to engage and grow its online audience and reach out to key stakeholders, proving that “if you build it, they will come.”

avatar for Corinne Kovalsky

Corinne Kovalsky

Director of Digital & Social Media, Raytheon
Award winning, senior communications leader with experience directing digital and social media marketing, public relations and public affairs strategies to generate brand lift and help fuel business growth. Former network news executive producer and senior broadcast field produce... Read More →

Tuesday May 7, 2013 11:00am - 11:30am EDT
Studio Theatre - Mead Stage First Floor

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