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Tuesday, May 7 • 3:30pm - 4:00pm
Driving Fans at 200 MPH

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In January 2013, NASCAR Digital Media launched a new, world-class digital platform and mobile app portfolio, providing NASCAR fans with the most engaging digital experience possible and a vehicle that will help drive future growth of the sport.  In this session, NASCAR Director of Optimization Tim Clark will review how they built a platform that could appeal to a passionate fan base with different touch points at different times with different devices- we'll discuss how one experience most definitely does not fit all.   


Speakers
avatar for Tim Clark

Tim Clark

Director of Optimization, NASCAR
Tim leads all efforts to optimize NASCAR.com for all internal marketing/branding initiatives, external partnerships, licensing opportunities and industry services. Previously, Tim was with True Action digital agency, where he managed all of the online retail marketing for various sports leagues including the NFL, NBA and M... Read More →


Tuesday May 7, 2013 3:30pm - 4:00pm
Studio Theatre - Mead Stage First Floor

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