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Tuesday, May 7 • 4:30pm - 5:00pm
Great Brands Manage Their Greatness. The Power of Clarity.

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In his former position as Executive Director, Marketing and Communications at The Wharton School of the University of Pennsylvania, Ira was the architect of a groundbreaking brand identity campaign to retell a 130-year old brand story for the business school with a focus on the digital age. During this session, he will discuss crucial learnings about the process of formulating a brand platform and then the execution of that platform.  Answering the question, how do you bring stakeholders together to unearth the core essence of the brand to deliver differentiated and modern messaging on a new creative platform?


Speakers
avatar for Ira Rubien

Ira Rubien

Associate VP of Marketing & Communications, Lehigh University
Accomplished brand-builder, marketer, and general manager with success building world-renowned brand identities and communicating it to complex stakeholders in an innovative digital (and traditional) approach via deep consumer insights. Keen ability to manage relationships and motivate teams to deliver best-in-class results. | | Expert in marketing in a digital age -- experience with key aspects of marketing mix, product development and... Read More →


Tuesday May 7, 2013 4:30pm - 5:00pm
Studio Theatre - Mead Stage First Floor

Attendees (9)