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What's Next DC

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8:00am EDT

Registration & Breakfast Studio Theatre - Lobby Areas

8:55am EDT

Welcoming Remarks Studio Theatre - Metheny Stage

9:00am EDT

Attendee Brainstorming Strategy Session Studio Theatre - Metheny Stage

9:30am EDT

Digital Marketing: Building for What’s Next Studio Theatre - Mead Stage Engaging Consumers Through Experiential Social Media Studio Theatre - Metheny Stage

10:00am EDT

The Good, The Bad, The Ugly Studio Theatre - Metheny Stage Government & Politics Meetup Studio Theatre - Meetups - 1st Floor Loft Advanced Sharing: Toward a Better Pairing of Data and Social Studio Theatre - Mead Stage Speaker Q&A Studio Theatre - Speaker Q&A - 2nd Floor Lobby

10:30am EDT

Agency Meetup Studio Theatre - Meetups - 1st Floor Loft Applying Customer Experience and Innovation to Win the War for Talent Studio Theatre - Mead Stage Re-Imagining Membership: Building Connections in a Digital Era Studio Theatre - Metheny Stage

11:00am EDT

Advertising Meetup Studio Theatre - Meetups - 1st Floor Loft Scaling an Authentic Brand Studio Theatre - Metheny Stage The Best Defense is a Social Offense Studio Theatre - Mead Stage

11:30am EDT

Stop Drowning in Data Studio Theatre - Mead Stage Video Marketing Meetup Studio Theatre - Meetups - 1st Floor Loft Disrupting "Politely" - Applying the Lessons of Silicon Valley to the World of Government Studio Theatre - Metheny Stage Lunch Studio Theatre - Lobby Areas

12:00pm EDT

Customer Advocacy: Creating Meaningful Experiences that Drive Positive Conversations About Your Brand Studio Theatre - Mead Stage Public Relations Meetup Studio Theatre - Meetups - 1st Floor Loft Data Is Not Your Problem - Preparing for the Impending Content Creation Tidal Wave Studio Theatre - Metheny Stage

12:30pm EDT

Mobile Marketing Meetup Studio Theatre - Meetups - 1st Floor Loft

1:00pm EDT

SEO Meetup Studio Theatre - Meetups - 1st Floor Loft

1:30pm EDT

Too Legit to Quit: The Importance of Authentic Engagement Studio Theatre - Metheny Stage Entertaining for Good Studio Theatre - Mead Stage Empowering Employees to Serve as Social Advocates for Your Brand Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage

2:00pm EDT

An Old Museum Learns New Tricks Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage Understanding the Mobile Consumer Studio Theatre - Metheny Stage Get Them on YOUR Side. The Power of Listening. Studio Theatre - Mead Stage

2:30pm EDT

Promoting a Cause in a Sea Full of Causes Studio Theatre - Mead Stage Beneath the Surface: Uncovering the Hidden Motivators of Mobile Users Studio Theatre - Metheny Stage What Are You Doing Socially to Delight Your Customer? Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage

3:00pm EDT

Travel Marketing & Retailing Studio Theatre - Metheny Stage The Art (and Science) of Storytelling Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage Tumblr for Nerds: How the World Bank Does Data Viz Studio Theatre - Mead Stage

3:30pm EDT

Forget the Dual Entree! The New Model of Attendee Engagement & Event Branding Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage Changing the Plane’s Engine Midflight Studio Theatre - Metheny Stage Driving Fans at 200 MPH Studio Theatre - Mead Stage

4:00pm EDT

How to Become a Triple Threat as a Communciations Pro Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage Discover the Dynamic Dual Storylines of Video Marketing Studio Theatre - Metheny Stage Case Study: Personalizing B2B Website Content to Create Relevance Studio Theatre - Mead Stage

4:30pm EDT

Great Brands Manage Their Greatness. The Power of Clarity. Studio Theatre - Mead Stage Facebook & The Power of Mobile Studio Theatre - Metheny Stage The Embassy of Poland on Social Media + Beyond Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage

6:00pm EDT

Closing Party at the British Embassy Hosted by Huge British Embassy