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Track: Non-Profit & Education
Track: Politics & Government
Track: Social Media presented by APCO Worldwide
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Tuesday
, May 7
8:00am EDT
Registration & Breakfast
Studio Theatre - Lobby Areas
8:55am EDT
Welcoming Remarks
Studio Theatre - Metheny Stage
9:00am EDT
Attendee Brainstorming Strategy Session
Studio Theatre - Metheny Stage
9:30am EDT
Digital Marketing: Building for What’s Next
Studio Theatre - Mead Stage
Engaging Consumers Through Experiential Social Media
Studio Theatre - Metheny Stage
10:00am EDT
The Good, The Bad, The Ugly
Studio Theatre - Metheny Stage
Government & Politics Meetup
Studio Theatre - Meetups - 1st Floor Loft
Advanced Sharing: Toward a Better Pairing of Data and Social
Studio Theatre - Mead Stage
Speaker Q&A
Studio Theatre - Speaker Q&A - 2nd Floor Lobby
10:30am EDT
Agency Meetup
Studio Theatre - Meetups - 1st Floor Loft
Applying Customer Experience and Innovation to Win the War for Talent
Studio Theatre - Mead Stage
Re-Imagining Membership: Building Connections in a Digital Era
Studio Theatre - Metheny Stage
11:00am EDT
Advertising Meetup
Studio Theatre - Meetups - 1st Floor Loft
Scaling an Authentic Brand
Studio Theatre - Metheny Stage
The Best Defense is a Social Offense
Studio Theatre - Mead Stage
11:30am EDT
Stop Drowning in Data
Studio Theatre - Mead Stage
Video Marketing Meetup
Studio Theatre - Meetups - 1st Floor Loft
Disrupting "Politely" - Applying the Lessons of Silicon Valley to the World of Government
Studio Theatre - Metheny Stage
Lunch
Studio Theatre - Lobby Areas
12:00pm EDT
Customer Advocacy: Creating Meaningful Experiences that Drive Positive Conversations About Your Brand
Studio Theatre - Mead Stage
Public Relations Meetup
Studio Theatre - Meetups - 1st Floor Loft
Data Is Not Your Problem - Preparing for the Impending Content Creation Tidal Wave
Studio Theatre - Metheny Stage
12:30pm EDT
Mobile Marketing Meetup
Studio Theatre - Meetups - 1st Floor Loft
1:00pm EDT
SEO Meetup
Studio Theatre - Meetups - 1st Floor Loft
1:30pm EDT
Too Legit to Quit: The Importance of Authentic Engagement
Studio Theatre - Metheny Stage
Entertaining for Good
Studio Theatre - Mead Stage
Empowering Employees to Serve as Social Advocates for Your Brand
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage
2:00pm EDT
An Old Museum Learns New Tricks
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage
Understanding the Mobile Consumer
Studio Theatre - Metheny Stage
Get Them on YOUR Side. The Power of Listening.
Studio Theatre - Mead Stage
2:30pm EDT
Promoting a Cause in a Sea Full of Causes
Studio Theatre - Mead Stage
Beneath the Surface: Uncovering the Hidden Motivators of Mobile Users
Studio Theatre - Metheny Stage
What Are You Doing Socially to Delight Your Customer?
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage
3:00pm EDT
Travel Marketing & Retailing
Studio Theatre - Metheny Stage
The Art (and Science) of Storytelling
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage
Tumblr for Nerds: How the World Bank Does Data Viz
Studio Theatre - Mead Stage
3:30pm EDT
Forget the Dual Entree! The New Model of Attendee Engagement & Event Branding
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage
Changing the Plane’s Engine Midflight
Studio Theatre - Metheny Stage
Driving Fans at 200 MPH
Studio Theatre - Mead Stage
4:00pm EDT
How to Become a Triple Threat as a Communciations Pro
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage
Discover the Dynamic Dual Storylines of Video Marketing
Studio Theatre - Metheny Stage
Case Study: Personalizing B2B Website Content to Create Relevance
Studio Theatre - Mead Stage
4:30pm EDT
Great Brands Manage Their Greatness. The Power of Clarity.
Studio Theatre - Mead Stage
Facebook & The Power of Mobile
Studio Theatre - Metheny Stage
The Embassy of Poland on Social Media + Beyond
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage
6:00pm EDT
Closing Party at the British Embassy Hosted by Huge
British Embassy
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What's Next DC
America/New York
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What's Next DC
May 5
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7, 2013
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, May 6
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APCO Worldwide - 7th Floor Atrium
British Embassy
Embassy of Austria
Studio Theatre - Lobby Areas
Studio Theatre - Mead Stage
Studio Theatre - Meetups - 1st Floor Loft
Studio Theatre - Metheny Stage
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage
Studio Theatre - Speaker Q&A - 2nd Floor Lobby
The Hamilton LIVE - Main Stage
The Hamilton LIVE - Upper Bar Area
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APCO Worldwide - 7th Floor Atrium
British Embassy
Embassy of Austria
Studio Theatre - Lobby Areas
Studio Theatre - Mead Stage
Studio Theatre - Meetups - 1st Floor Loft
Studio Theatre - Metheny Stage
Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage
Studio Theatre - Speaker Q&A - 2nd Floor Lobby
The Hamilton LIVE - Main Stage
The Hamilton LIVE - Upper Bar Area
Session Type
Brainstorming
Party
Speaker Q&A
Track: Branding
Track: Content Creation
Track: Digital
Track: Mobile
Track: Non-Profit & Education
Track: Politics & Government
Track: Social Media presented by APCO Worldwide
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