What's Next DC has ended

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What's Next DC

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6:00pm EDT

Opening Party Hosted by APCO Worldwide APCO Worldwide - 7th Floor Atrium

8:00am EDT

Registration The Hamilton LIVE - Main Stage

8:45am EDT

Bringing New Audiences to Your Issue By Building Good Partnerships The Hamilton LIVE - Main Stage

9:15am EDT

Three Concepts for Award-Winning Video on a Grad Student Budget The Hamilton LIVE - Main Stage Speaker Q&A The Hamilton LIVE - Upper Bar Area

9:45am EDT

It's Not About You: How User Experience is Redefining Marketing The Hamilton LIVE - Main Stage

10:15am EDT

Engaging 37 Million Members Across Every Digital Channel – A Case Study The Hamilton LIVE - Main Stage

10:45am EDT

Goldman Sachs Engages: A Case Study The Hamilton LIVE - Main Stage

11:15am EDT

Attendee Brainstorming Strategy Session The Hamilton LIVE - Main Stage

11:45am EDT

Lunch The Hamilton LIVE - Main Stage

12:30pm EDT

Competing in the Instant Era The Hamilton LIVE - Main Stage

1:00pm EDT

Mobilize Your Brand: Using Responsive Content Design to Excel in Mobile Marketing The Hamilton LIVE - Main Stage

1:30pm EDT

Revolutionary Thinking – How PBS is Reinventing Public Media The Hamilton LIVE - Main Stage

2:00pm EDT

Music as Community: How To Engage Fans Around The Sound of Your Brand The Hamilton LIVE - Main Stage

2:30pm EDT

Amplifying Your Value Proposition through Impactful Marketing Communications The Hamilton LIVE - Main Stage

6:00pm EDT

Party at the Austrian Embassy Embassy of Austria

8:00am EDT

Registration & Breakfast Studio Theatre - Lobby Areas

8:55am EDT

Welcoming Remarks Studio Theatre - Metheny Stage

9:00am EDT

Attendee Brainstorming Strategy Session Studio Theatre - Metheny Stage

9:30am EDT

Digital Marketing: Building for What’s Next Studio Theatre - Mead Stage Engaging Consumers Through Experiential Social Media Studio Theatre - Metheny Stage

10:00am EDT

The Good, The Bad, The Ugly Studio Theatre - Metheny Stage Government & Politics Meetup Studio Theatre - Meetups - 1st Floor Loft Advanced Sharing: Toward a Better Pairing of Data and Social Studio Theatre - Mead Stage Speaker Q&A Studio Theatre - Speaker Q&A - 2nd Floor Lobby

10:30am EDT

Agency Meetup Studio Theatre - Meetups - 1st Floor Loft Applying Customer Experience and Innovation to Win the War for Talent Studio Theatre - Mead Stage Re-Imagining Membership: Building Connections in a Digital Era Studio Theatre - Metheny Stage

11:00am EDT

Advertising Meetup Studio Theatre - Meetups - 1st Floor Loft Scaling an Authentic Brand Studio Theatre - Metheny Stage The Best Defense is a Social Offense Studio Theatre - Mead Stage

11:30am EDT

Stop Drowning in Data Studio Theatre - Mead Stage Video Marketing Meetup Studio Theatre - Meetups - 1st Floor Loft Disrupting "Politely" - Applying the Lessons of Silicon Valley to the World of Government Studio Theatre - Metheny Stage Lunch Studio Theatre - Lobby Areas

12:00pm EDT

Customer Advocacy: Creating Meaningful Experiences that Drive Positive Conversations About Your Brand Studio Theatre - Mead Stage Public Relations Meetup Studio Theatre - Meetups - 1st Floor Loft Data Is Not Your Problem - Preparing for the Impending Content Creation Tidal Wave Studio Theatre - Metheny Stage

12:30pm EDT

Mobile Marketing Meetup Studio Theatre - Meetups - 1st Floor Loft

1:00pm EDT

SEO Meetup Studio Theatre - Meetups - 1st Floor Loft

1:30pm EDT

Too Legit to Quit: The Importance of Authentic Engagement Studio Theatre - Metheny Stage Entertaining for Good Studio Theatre - Mead Stage Empowering Employees to Serve as Social Advocates for Your Brand Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage

2:00pm EDT

An Old Museum Learns New Tricks Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage Understanding the Mobile Consumer Studio Theatre - Metheny Stage Get Them on YOUR Side. The Power of Listening. Studio Theatre - Mead Stage

2:30pm EDT

Promoting a Cause in a Sea Full of Causes Studio Theatre - Mead Stage Beneath the Surface: Uncovering the Hidden Motivators of Mobile Users Studio Theatre - Metheny Stage What Are You Doing Socially to Delight Your Customer? Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage

3:00pm EDT

Travel Marketing & Retailing Studio Theatre - Metheny Stage The Art (and Science) of Storytelling Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage Tumblr for Nerds: How the World Bank Does Data Viz Studio Theatre - Mead Stage

3:30pm EDT

Forget the Dual Entree! The New Model of Attendee Engagement & Event Branding Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage Changing the Plane’s Engine Midflight Studio Theatre - Metheny Stage Driving Fans at 200 MPH Studio Theatre - Mead Stage

4:00pm EDT

How to Become a Triple Threat as a Communciations Pro Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage Discover the Dynamic Dual Storylines of Video Marketing Studio Theatre - Metheny Stage Case Study: Personalizing B2B Website Content to Create Relevance Studio Theatre - Mead Stage

4:30pm EDT

Great Brands Manage Their Greatness. The Power of Clarity. Studio Theatre - Mead Stage Facebook & The Power of Mobile Studio Theatre - Metheny Stage The Embassy of Poland on Social Media + Beyond Studio Theatre - Niche Discussions - 2nd Floor Lobby Stage

6:00pm EDT

Closing Party at the British Embassy Hosted by Huge British Embassy